Mini makes 1.5 million
Ian Robertson, Member of the Board of Management of BMW, Sales and Marketing, in
front of the 1.5 millionth new Mini at plant Oxford.
6th July, 2009
Just weeks after celebrating Mini’s 50th birthday,
another milestone was reached in England today as the 1.5 millionth car rolled off BMW's Plant
Oxford’s production line, since the launch of the new Mini in 2001.
The UK's Business Minister Ian Lucas MP, responsible for the automotive sector at the government
department for Business Innovation and Skills (BIS) and BMW Group board member Ian Robertson joined
a group of Plant Oxford apprentices as the Chili red Mini Clubman cleared the end of the production
line. The car is destined for a British customer.
Since production started at Oxford in 2001, Mini has become a global phenomenon, winning
plaudits and awards all over the world and is now sold in more than 80 countries, with its most
recent launch in Brazil.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing,
said: “This is a great day for the plant and a wonderful milestone to reach in the 50th birthday
year of Mini. The very first classic Mini rolled off the production line here at this plant on 8th
“It was wonderful to see the passion that owners feel for Mini at the car’s recent birthday
celebrations at Silverstone, when 25,000 people from around the world joined the party. It is a
privilege to be part of the heritage and future of this car.”
Robertson added, “This is a tough time for the car industry and no business is immune from
its challenges, but Mini is an extremely resilient brand with huge customer appeal and we have seen
a strengthening order bank in recent months. We will launch a number of new models in the coming
years and we are optimistic for the future.”
BMW Group has invested more than £380m in Plant Oxford since 2001 and a further £100 million in
the Hams Hall and Swindon plants, which make up the Mini Production Triangle in the UK. The Group
employs more than 7,000 people in the UK, and its activities account for 1 per cent of the country’s
GDP. The company has invested more than £1 billion in the UK since 2000.
Business Minister Ian Lucas said: "The Mini has been a symbol of British design and
engineering for 50 years, and I am delighted to hear that it continues to succeed today. Part of
the longevity of the Mini has come from the company’s ability to innovate – the redesign that was
launched in 2001, the focus on reducing CO2, and the electric Minis that over the next year we will
be seeing on the streets as part of the Government’s Low Carbon Vehicles Demonstrator. The
Government will do all it can to support the British automotive industry as it makes the necessary
transition to the low carbon future."
Recently, it was announced that BMW Group will trial an all-electric Mini in the UK – the Mini
E - having won Government backing, with a number of competitiors, through the Technology Strategy
Board and regional development agency SEEDA. BMW will lead a consortium, including Scottish and
Southern Energy and academic partner Oxford Brookes University to evaluate the social, economic
and practical issues of living with an electric vehicle. Mini E is already being trialled in the
USA and Germany.
In the 41 years between 1959 and 2000, 5.3 million classic Minis were built, so the total
when combined with new Mini volume is 6.8 million cars.