Mini anniversary models for Australia
Mini 50 Camden (above)
Mini 50 Mayfair (above)
Next Car published the news on 9th August, 2009, that these two new Mini models were
heading to the Frankfurt Motor Show (Germany) to make their debut.
25th August, 2009
Tomorrow, Wednesday 26th August marks the 50th
Birthday of one of the world’s most iconic automotive brands, Mini.
To celebrate this very special milestone, Mini has announced the introduction of two new models
for the Australian market, the Mini 50 Mayfair and Mini 50 Camden. This confirms the news that
Next Car revealed back on the 9th August that Mini was preparing for two new models to be
unveiled at next month's Frankfurt Motor Show.
“The new 50th Anniversary models are a welcome addition to the Mini portfolio here in
Australia. Not only do they celebrate a significant milestone for one of the world’s most iconic
brands, they provide customers with unprecedented value,” said Justin Hocevar, National Manager
“In true Mini style, the product offering of the anniversary models is truly unique and is yet
another competitive advantage we bring to the Australian market,” said Justin.
Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest
to design a new and revolutionary compact car. The very first sales brochures praised the Morris
Mini-Minor’s “extraordinary future promise”. Fifty years later, we know that few vehicle concepts
have survived as long, or achieved such popularity.
The designer behind the classic Mini was automotive engineer Alec Issigonis, whose expectations of
the vehicle included impeccable driving characteristics combined with superior fuel economy, which
still stand today. This week, the worldwide Mini community, celebrates the evolution of the Mini
'family' and the truly unique and iconic brand that supports it.
To mark the occasion Mini will introduce two very special anniversary models for a limited time
Named after boroughs of London, the Mini 50 Mayfair and Mini 50 Camden offer customers two very
unique vehicles, reflective of their names. The Mayfair, like the district, boasts sublime
exclusivity, while the Camden touches on the home of a trendy and culturally versatile urban
The new Mini anniversary models will be available in Cooper, Cooper S and Cooper D Hatch variants
and are easily recognisable and stand out from the current production models in both their design
and their features.
The blend of Mini qualities remains as popular today as ever before. The current Mini is more
advanced and at the same time, equally as fascinating than any of its 'forebears'. It also combines
unparalleled efficiency and full of expression and quite unmistakable.
The modern drivetrain and suspension technology featured in the Mini also gives these two
anniversary models truly fascinating agility in combination with satisfactory fuel economy and
The Mini Cooper S 50 Mayfair and Mini Cooper S Camden are powered by the 128 kW four-cylinder,
twin-scroll turbocharged, direct injection engine offering sports performance. Despite true sporting
acceleration, the Mini Cooper S has a combined fuel consumption of 7.0 litres/100 km and a CO2 rating
of just 164 grammes per kilometre.
Featuring fully variable valve control and offering engine output of 88 kW, the power unit of the
Mini Cooper 50 Mayfair and the Mini Cooper 50 Camden likewise has true sporting performance. With an
average fuel consumption of just 5.8 litres/100 km in the EU test cycle and a CO2 rating of 139
grammes per kilometre, it sets new standards in terms of efficient motoring pleasure.
Last but certainly not least, the 80 kW four-cylinder diesel, the Mini Cooper D 50 Mayfair and the
Mini Cooper D 50 Camden, combines leading fuel economy with impressive torque and pulling power.
Currently, Australia’s most fuel efficient diesel (although the title is about to be lost to the
Ford Fiesta ECOnetic), the Mini Cooper D sips just 3.9 litres/100 km on the combine fuel cycle and
emits a very low 104 grammes per kilometre of CO2, marking unparalleled efficiency in its segment.
Mini 50 Mayfair: dedicated to extravagant style
In 1982 the classic Mini offered a special Mayfair model combining supreme comfort and an
extravagant look. Today, the new Mini 50 Mayfair interprets this style in a new, modern way.
High-quality materials, stylish details and a colour scheme offering classic elements throughout make
this a very special car.
For the first time, and exclusively to this anniversary model, the Mini Hatch will be available in
Hot Chocolate metallic paintwork combined with a white roof. Further colour options also include the
ever popular Pepper White or Midnight Black.
The Mini 50 Mayfair comes standard with 17-inch, 12-spoke light alloy wheels in Infinite Stream
Spoke Design (also available in white) that are exclusive to this particular model. In their design,
the wheels follow the classic multi-spoke look, with the slightly concave spokes giving the car a
A new feature exclusive to the Mini 50 Mayfair are bonnet stripes finished in light-brown Toffee
metallic with white pin striping at the edges. Additional headlights mounted to the front grille,
mirror caps with custom paintwork changing from brown to black, and a discrete “Mayfair” logo on the
direction indicators at the side, round off the exterior design of this anniversary model.
Other standard features on the Mini 50 Mayfair include, sports seats for the driver and front
passenger, sport leather steering wheel in bi-colour Toffee/black, plush Leather Lounge upholstery
finished in Toffee/Carbon Black and gear selector lever and handbrake surround finished with green
stitching and 50th birthday badge. Xenon lights (including a headlight washer system) are available
as an option on the Mini Cooper and Mini Cooper D 50 Mayfair but are standard on the Mini Cooper S
Mini 50 Camden: dynamic and progressive all in one
At first sight the Mini 50 Camden is highlighted by its technical clarity and sporting character,
with Silver, White and Black dominating the exterior. Exterior paintwork is finished in exclusive
White Silver metallic with a white roof. Alternatively the Mini 50 Camden is also available in
Midnight Black metallic or Horizon Blue metallic.
The Mini 50 Camden sits on exclusive 17-inch light-alloy rims that stand out through their design
and contrast between silver inner surfaces and matt polished contour lines around the rim and outer
edges of the spokes.
Unique three-dimensional silver stripes on the side shoulders of the engine compartment lid, also
accentuates the sporting and dynamic character of the Mini 50 Camden.
Like on the Mini 50 Mayfair, the mirror caps on the Mini 50 Camden come in twin-tone stripes
merging from silver into pure white. With xenon headlights featured as standard on the Mini Cooper S
50 Camden (optional on Mini Cooper and Mini Cooper D), the headlights themselves boast black-tinted
lenses in line with the vehicles sporting character and act as a clear contrast to the rest of the
The side indicator frames house the Union Jack in black-and-white and the “Camden” model designation
forming the logo together with the designation “Mini 50”, on the door entry trim.
The interior of the Mini 50 Camden is striking. Finished in a contrast of Carbon Black and Tech White
upholstery cloth/leather combination with body hugging sports seats, the combination will not disappoint.
The rim on the leather steering wheel is also highlighted by a white seam.
In addition to the wide range of standard features on the Mini 50 Mayfair, the Mini 50 Camden also
features the new HiFi system from Harman Kardon, with high performance digital amplifier and loudspeaker
The new Mini 50 Camden will also be exclusively equipped with a new generation of in-car entertainment.
Known as “Mission Control”, the system provides the driver with situation dependent information and advice
in the typical Mini way.
The signals from the vehicle are used to provide different dialogues related to, for example, comfort,
seat belt warnings, open door as well as advice on the driving situation such as outside temperatures and
car conditions i.e. remaining fuel and engine temperature.
Not only does this provide the driver with direct interaction with their car and gives Mini its own
'personality', it also has a functional benefit to support the driver in interpreting different
information from the car. A Mini 50 Camden will talk to you.
With the vast levels of customisation available to Mini customers, the two anniversary models also
provide an unrivalled opportunity for personalisation. With a comprehensive list of factory options
available over and above the high level of standard equipment, together with the comprehensive range of
genuine Mini Accessories, the Mini 50 Mayfair and Mini 50 Camden can be built to the customer’s exact
The market release for the Mini 50 Mayfair and Mini 50 Camden is expected to commence in November this
Mini 50 Mayfair
Mini Cooper 50 Mayfair
Mini Cooper D Mayfair
Mini Cooper S Mayfair
Mini 50 Camden
Mini Cooper Camden
Mini Cooper D Camden
Mini Cooper S Camden
NOTE:* Manufacturer List Price is shown and excludes dealer charges, stamp duty, statutory charges and
on-road charges which are additional and vary between dealers and States/Territories.