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Mini's new entry-level model (copyright image)

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10th April, 2011

Mini Australia has announced the introduction of a sub-$30,000 drive-away Mini.

The ‘Mini Ray’ becomes the new entry-point to the brand, with a manufacturer’s list price* (MLP*) of $25,500* (excluding on-road costs).

The Mini Ray is powered by a 1.6 litre engine with VALVETRONIC valve operation. Maximum power output of 72 kW and torque of 153 Nm available from 3,000 rpm propel the Mini Ray from 0 to 100 km/h in 10.5 seconds. Fuel consumption is 5.4 litres per 100 km on the combined cycle.

First offered in Italy, the Mini Ray boasts a number of distinct styling features to set it apart from the crowd including Mini Ray mirror caps and side scuttles in six different colours: Alien Green, Lemon Yellow, Flash White, Energy Pink, Vitamin Orange and Shocking Blue as well as Mini Ray specific hub caps designed and imported from Italy.

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Standard specification on the Mini Ray includes MP3 player connection, 6-speaker sound system and an on-board computer with Condition Based Service Interval Indicator.

The Mini Ray comes standard in either Pepper White or Chilli Red with three metallic paint options, Midnight Black, British Racing Green and Velvet Silver, optionally available.

The Mini Ray offers six airbags and Dynamic Stability Control.

The Mini Ray comes standard with a six-speed manual transmission. First cars will arrive in dealerships in coming days.

“Based on the Mini One we anticipate strong interest in the Mini Ray which has already proven highly-popular in Europe”, said Mr Woollcott.

“There are many Mini-lovers who, until now, may have felt Mini was out of their price range.”

NOTE: * Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice.


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