Mitsubishi's new "Global Small" car
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Construction is underway for Mitsubishi's
third production plant in Thailand
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Mitsubishi
13th December, 2010
On Thursday 9th December, 2010, Mitsubishi Motors Corporation
(MMC) conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and
distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem
Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's
Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.
Mitsubishi's third Thai factory will be built adjacent to the first and second factories, and is planned to
start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC
plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the
150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new
factory is planned to hire around 3,000 new staffs.
The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform
currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts
for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai
government with the objective of promoting investment in Thailand's automobile industry and reduction of
dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model
in MMC's model line-up, and plans are to export the vehicle from Thailand to markets worldwide as a global
strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles
is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to
energy issues in addition to environmental awareness.
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Minister Chaiwut Bannawat expressed his pleasure at the ceremony: "It's my great pleasure that Mitsubishi
Motors Thailand's factory becomes a part of our Eco-car Project. This Mitsubishi factory will bring to Thailand
many technologies for automobile production and lead to improve labour skills for auto industry as well as
related industries."
In addition, MMC President Masuko added "It's a great honour to have this memorable day for the
construction of the third factory. From the beginning, Mitsubishi Motors Corporation has strongly believed in
Thailand's potential as the production hub for global markets; now Mitsubishi Motors Thailand became the
production base of our 1-ton pick-up. We share the Thai government's environmental concerns and we have made
Thailand the global production hub for the 'global small'".
New (third) Factory Outline
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Location |
Laem Chabang Industrial Estate, Chonburi, Thailand |
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Position |
About 100 km southeast of Bangkok |
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Factory Summary |
Built-up vehicle factory (pressing, welding, painting, assembly) |
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Initial Producton Capacity |
Around 150,000 units/year |
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Vehicle Produced |
"Global small" |
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Start of Mass Production |
March 2012 |
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Employees |
Approximately 3,000 |
Mitsubishi Motors (Thailand) Co. Ltd. (MMTh) Outline
| 1. |
Headquarters Location: |
88 Moo 11 Phaholyothin Road, Klongneung, Klongluang, |
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Pathumthani 12120, Thailand |
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Factory Location: |
199 Moo 3, Laemchabang Industrial Estates, Tungsukhla, Sriracha, |
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Chonburi 20230, Thailand |
| 2. |
Representative: |
Mr. Nobuyuki Murahashi |
| 3. |
Capital: |
THB 7,000,000,000 |
| 4. |
Number of Employees: |
Approximately 4,000 |
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Date of Establishment: |
January 1987 |
| 6. |
Vehicles Produced: |
Factory No.1: Lancer, Space Wagon, Pajero Sport |
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Factory No.2: Triton (L200) |
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