SHOP ON-LINE AT
OPTICAL AND HEARING
4th July, 2005
Mitsubishi Motors today announced that its all-new locally manufactured large car would be known as the Mitsubishi "380".
Scheduled for release at the Australian International Motor Show in Sydney in mid-October, the new car had previously been known by its code-name PS41.
Mitsubishi's President and CEO, Tom Phillips said: "380 reflects what Australians want in a large car - style, space and a large engine - and the name is based on the car's 3.8 litre engine.
"380, or a variation of it, was suggested by many different areas and it researched exceptionally strongly.
"We have done more research on this car than any other, and the name and how people related to it was part of that research. We started out with about 220 names suggested by members of the public and employees, and we short-listed from that.
"It was not possible to use some of the names suggested for a variety of reasons, but we eventually researched seven potential names, including Galant but not including Magna.
"Importantly, '380' conjured up images of high technology, European standards, sophistication and performance with consumers. All of those attributes correlate directly with the positioning of our new car, and when added to the build quality that we are renowned for, and a large 3.8 litre engine '380' was a natural choice for the name of the car.
"380 certainly suggested a big engine, big car to consumers.
"We have said on numerous occasions in the past that this car will be the best quality car ever built in Australia, and that it is a car engineered for Australians. We have changed 70% of the car that was it's base, the American Galant, to make the car right for Australian conditions and Australian motorists. The name selection is another example of Mitsubishi Motors Australia making the right choice by personalising the car for Australian consumers," Mr Phillips said.
FACTS ABOUT THE MITSUBISHI '380'