Mitsubishi Motors Announces Electric Vehicle Study for Australia
The Mitsubishi i MiEV|
is coming to Australia
4th February, 2009
Mitsubishi Motors Australia Limited (MMAL) has announced an electric
vehicle feasibility study for Australia with the arrival of the ground-breaking i MiEV (Mitsubishi
innovative Electric Vehicle).
The announcement was made by the chief executive officer and president of MMAL, Robert McEniry.
“Given the current climate of concern regarding our environment, along with unstable petroleum prices,
alternative fuel vehicles – and more specifically, electric vehicles or EVs – are a very hot topic at the moment,”
Mr. McEniry said.
“And instead of just talking about our technological prowess, Mitsubishi Motors will lead the way and make the i
MiEV available to a wide range of audiences with the Australian feasibility study. The aim of the study is to allow
the participants to gauge the i MiEV’s suitability for the Australian market for themselves in hands-on, real-world
in Denmark, WA
Two vehicles will come to Australia – one for exhibition and one for drive tests. The vehicles will arrive this
month and will embark on a tour through Victoria, the Australian Capital Territory, New South Wales, Queensland
and South Australia during March.
The study has clear objectives and is designed to educate key audiences on this ground-breaking technology, allow
people to experience the technology first hand, gauge reaction to the vehicle and establish communication channels
with key partners such as energy providers and local, state and federal government authorities.
Audiences who will have the opportunity to assess the vehicle include Australia’s automotive media, key members of
the MMAL dealer network, government authorities, city officials and significant fleet buyers. The general public will
not miss out either, with public-awareness events to be held in several major cities.
As a recognised leader in the field of electric vehicle technology, Mitsubishi Motors has already implemented similar
programmes in Japan, the United States of America, New Zealand and some countries in Europe. The Australian feasibility
study will be run along similar lines to the former programmes and is designed to showcase the i MiEV’s absolute
drivability, assess its suitability for the local market and examine the infrastructure available to support the
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“In tandem with the growing concern for the environment, Mitsubishi Motors is concentrating on honing its
technological talents to provide real-world, sustainable solutions such as convenient, market-ready electric vehicles.”
Following the round-Australia programme, feedback and data collected from all participants will be collated, analysed
and utilised in preparing the feasibility study report.
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