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Nissan Juke Nismo (rear) and Nissan 370Z Nismo (foreground)
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Nismo and Williams collaboration
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3rd July, 2013
Nismo, the performance orientated brand of Nissan and Williams Advanced
Engineering, a division of the Williams Group, has announced an agreement to collaborate on the development of high
performance road cars for Nissan.
Using their specialist expertise of aerodynamics, simulation and material science, Williams Advanced Engineering will
join the engineering development team from Nismo currently working on developing future Nismo products for launch
worldwide from 2014 and beyond.
Commenting on the news, Shoichi Miyatani, president of Nismo said: “Nismo is a brand built from over 30 years of
racing experience and so it is fitting that we chose to work with a like-minded company such as Williams to develop the
higher performance versions of our products. Williams have a proven history of making racing technology benefit road
cars, and we look forward to starting this relationship during such a period of intensive product development for
Nismo.”
Sir Frank Williams, Founder and Team Principal added: “Williams Advanced Engineering has a history of developing
world class, high performance products and this agreement is particularly exciting because of the ambition and potential
of the Nismo brand. Both parties share a passion for racing and cutting edge technology and this collaboration will see
us work closely together to develop cars that will be at the forefront of automotive technology.”
Nismo is already well-known to motor sports and performance car enthusiasts in Japan and to millions of global gaming
enthusiasts. Now, Nismo is poised for accelerated global impact, enhancing Nissan’s reputation for innovation and
excitement with a new line-up of sporty Nissan road cars. The GT-R Nismo will be the third Nismo-badged model following
the launch of the Juke Nismo and 370Z Nismo this year.
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Self-Catering Holiday
Accommodation in
Denmark, WA
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In February this year, Nismo kicked off the start of a new era in its development as a global performance brand with
the official opening of a new global headquarters in Yokohama, Japan. Nissan is promising a rapid pace of introduction of
even more Nismo models, at least one model every year during the Nissan Power88 period, encompassing the breadth of the
Nissan road car range.
About Nismo
Nismo, a short form of ‘Nissan Motor Sports’, is the performance brand for Nissan, and is one of the company’s
purveyors of innovation and excitement.
Nismo offers products featuring innovative technology and high performance to a wide range of customers for street
use. Nismo cars provide exciting driving experiences with motorsports-inspired aerodynamics and styling, enhanced
handling characteristics and unmatched agility.
In the motor sports world, Nismo competes in the highest forms of GT and sports car racing, such as Japan's Super GT
Series and the World Endurance Championships (WEC), as well as providing engines to teams that compete in the 24 Hours of
Le Mans and the European Le Mans Series (ELMS). In 2012, the Nissan GT-R captured the Super GT championship for the
second straight year.
About Williams Advanced Engineering
Williams Advanced Engineering is the division of Williams that takes cutting edge technology and know-how originally
developed for Formula One and adapts it for a wide range of commercial applications.
This includes the design and manufacture of high performance vehicles, the development of battery and flywheel energy
storage systems, commercial applications of Williams’ motor sport simulation technology, and engineering consulting and
systems integration services. Williams is based in Grove, Oxfordshire, England and the Williams Technology Centre in
Qatar.
E&OE.
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