Nissan Dualis Demand Soaring In Japan - Next Car Pty Ltd

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Nissan Dualis Demand Soaring In Japan

10th July, 2007

Nissan Dualis 20G (Japanese version)

The new, British-built, Nissan Dualis continues to attract buyers in the Japanese market with more than 10,000 orders placed after just 1.5 months on sale. Original projections for Dualis were to sell 2,000 a month.

The Dualis was released in Japan in May, 2007. It's Australian release is scheduled for late this year.

Analysis of orders

Drive

2WD 56%

4WD 44%

Grade Body Colour

20G 43.6% Diamond silver 35.6%

20G FOUR 34.5% Meto black 29.6%

20S 12.7% Cafe latte beige 12.0%

20S FOUR 9.2% Reddish copper 11.7%

Urban cement grey 11.1%

Age/Gender Conquest

Age Male Female Total Nissan 71.6% (77.3%)

Under 29 11.3% 2.20% 13.50% Other brand 28.4% (22.7%)

30 - 39 19.5% 3.50% 23.00% ( ):result just after SOS

40 - 49 17.3% 2.80% 20.10%

50 - 59 23.1% 2.30% 25.40%

Over 60 16.9% 1.00% 18.00%

Customer feedback is praising the Dualis for its "perfect size" for the road conditions in Japan as well as enjoying the on-road driving performance.

The 20G and 20G FOUR high-series models are performing strongly, with an order rate that accounts for 80% of total sales. Orders for the "diamond silver" and "meto black" body colours have seen an increase from launch. The Dualis is also attracting a higher percentage of conquest sales from competitive brands.

Other Nissan content: here.

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