Opel Adam will arrive in European dealers in
In the UK, the Adam will be branded as a Vauxhall.
GM's new tiny car for Europe
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12th July, 2012
- Engineered and manufactured in Germany
- Bold design visualises individuality and dynamics
- Three different “mood” worlds set stage for virtually unlimited combinations
- Adam introduces premium technologies to fashion-led A-segment
- Unique infotainment system brings smartphone integration into the car
With the all-new Opel (and Vauxhall) Adam, General Motors is entering the fashion-led A-segment with a chic, small,
European urban car. The Opel Adam combines bold, powerful design with potential for almost unlimited personalisation,
making each Adam totally unique. It also provides premium technologies from upper segments, including a new on-board
infotainment system which integrates the owner’s smartphone in the car (Android and Apple iOS) and thereby makes
internet-based applications available in the cabin.
Measuring almost 3.70 metres in length (1.72 metres width excluding mirrors), the agile three-door is perfect for
urban environments. Inside its cabin, the Opel Adam offers seating for four people who will benefit from its atmosphere
and a high degree of roominess unusual for a small car. In the A-segment, Opel already offers the Agila which impresses
with its practical strengths. Now the new sporty and elegant Adam targets especially trendy urban customers who are
looking for a car that expresses their personal style. Experts predict the lifestyle-orientated sub-segment to grow
steadily over the coming years.
“The new Opel Adam offers lots of growth potential for our brand. We are very proud that our fashionable small car
brings German engineering excellence to its segment,” says Opel CEO Karl-Friedrich Stracke. “In fact, the Adam is
the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in
Paris at its world premiere in September.”
The Opel Adam will initially be offered with three efficient petrol engines; 1.2 litres 51 kW (70 hp), 1.4 litres 64
kW (87 hp) and 1.4 litres 74 kW (100 hp) combined with a five-speed manual transmission. All powertrains are available
with an ecoFLEX technology pack including fuel-saving Start/Stop technology. Later on, a new generation small petrol
engine will make its premiere in the Adam, featuring direct injection turbocharging for further enhanced efficiency and
performance. This new engine will be combined with a completely new generation six-speed manual transmission.
Customise: “Almost unlimited” choices
Adam innovates and introduces a totally new trim approach. Rather than having the well-known trim hierarchies,
customers can choose from three different highly individualised trim moods or worlds: JAM is unconventional, fashionable
and colourful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and
sporty attitudes. Adam JAM, Adam GLAM and Adam SLAM: these three “mood” worlds set the stage for a virtually unlimited
potential for personalisation with a wide choice of exterior colours, three roof colours, different interior colours,
decors and various headliners -including an LED lit “starlight” roof trim - and other distinctive design elements.
Mark Adams, Opel Vice President, Design explains: “No other car in this segment can be personalised as much as the
Opel Adam because we are offering virtually unlimited exterior/interior colour, fabric, decor and kit combination
possibilities. It’s unlikely our customers will see another car like theirs.”
Select: Bold exterior with iconic silhouette and premium inspired interior
Adam introduces Opel’s award-winning philosophy of “sculptural artistry meets German precision” to the fashion-led
A-segment. And unlike other rivals, Adam bucks the trend of retro-based design with a modern and bold look.
Adam’s striking and unique “floating” roof which is visually disconnected from the body allows a perfect execution of
a two-tone colour combination. The car’s name badge is – unlike with most other cars – placed at the end of the chrome
“signature” window moulding on the rear pillar. In the wide front grille, the Adam has the new wing-shaped chrome bar
with the embossed Opel emblem as introduced in the new Astra line-up. On the flanks there are design cues such as the
blade shape in the lower door and the characteristic crisp “shock wave” around the door handles known from the Astra GTC.
The headlamps feature wing-shaped daytime running lights (DRL) typical for Opel. For the first time in the A-segment,
both the headlamps and the taillights are available with state-of-the art energy-saving LED technology.
The interior design delivers what its upmarket exterior promises: style and premium inspired ambience in a remarkably
spacious environment for a small car. With sculpted, harmonious surfaces and graceful flowing lines just like its bigger
brand brothers Astra, Meriva and Insignia, the Adam rounds off Opel´s brand promise in its latest and smallest
declination. The round, chronograph-style instruments and chrome bezeled switches convey an aura of sporty precision.
Connect: With upscale equipment including smartphone integration
Adam is the first car with Opel’s all-new state-of-the-art infotainment system that not only brings its owner’s
smartphone capabilities to the vehicle but also adds further value to them, offering even more convenience and
flexibility than a conventional system. The new system is exclusive to the A-segment because it not only offers
smartphone connectivity for Apple iOS software but is also compatible with Android operating systems.
The new infotainment system makes selected smartphone content including internet based applications such as GPS
navigation available in the cabin. It collects the content and displays it on the seven-inch, high-resolution and
full-colour touch screen which also provides quick and intuitive access to various user friendly control-functions via
five easy to navigate menus.
In addition, new media sources such as MP3 players, iPodsTM and tablets can be brought to the Adam thanks to
BluetoothTM and USB connectivity. There is a plug-in outlet for music devices that do not use USB or BluetoothTM
connections. Adam owners who wish to enjoy a video or personalised slide show, can do so when the car is stationary.
Activate: Upscale advanced technologies for the first time in the A-segment
Adam introduces many upscale and innovative technologies into the A-segment that can usually only be found in higher
segments. For the first time it makes the new generation Advanced Park Assist (APA II) available. Drivers engage the
system with a button on the dashboard and it tells them when they pass a parallel parking space large enough to
accommodate the car. The system then automatically steers them into the parking space, with the driver just controlling
the brake, clutch and gears. It always comes in combination with Side Blind Spot Alert (SBSA) which also uses ultrasonic
sensors. Another first in the A-segment is the heated steering wheel which adds another premium touch to Adam’s cabin.
Ride: Agile and crisp chassis with ESP standard on all Adams
Adam’s bold stance is further emphasised by its broad footprint (front track: 1,485 mm/ rear track: 1,478 mm). Its
chassis with a wheelbase of 2,311 mm is geared towards maximum active safety and comfort. MacPherson struts with a
sub-frame have been fitted to the front axle. The rear axle of the Adam features a torsion beam compound crank design.
Wheel sizes range from 15” to 18”, and cars that are specified with 17” or 18“ rims come standard with a more responsive
Sports chassis and steering feeling. The Adam’s Electrical Power Steering (EPS) includes a dedicated CITY mode which at
the flick of a switch increases power assistance at lower speeds - particularly useful for manoeuvring. The comprehensive
ESP of the latest generation is also standard in all Adams and comes complete with many useful sub-functions such as Hill
A high level of passive safety is ensured by an ultra-rigid passenger cell mainly made from high-strength steel. This
is complemented by front, side and head curtain airbags as well as Dual Seat Belt Pre-tensioners at the front seats which
offer additional knee and leg protection. Other safety features include two sets of ISOFIX points plus top tethers in
order to easily and safely attach child seats on the 50:50 split foldable rear bench.
The all-new Opel Adam will make its official world premiere at the Paris Motor Show (29th September – 14th October,
2012). First cars will hit the showrooms in January 2013.