Peugeot Australia continues support for white lions
15th August, 2010
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White lions at Mogo Zoo
Peugeot Australia's Kirin Tipping at Mogo Zoo
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Back in September 2006 Peugeot Australia announced their
commitment to support the first white lions ever born in Australia at Mogo Zoo on the south coast of New
South Wales. And now Peugeot Australia has announced that the commitment continues.
Back then, the addition of these two newborn cubs was an exciting occurrence as this endangered species,
which had been extinct in the wild for over 12 years, was under serious threat. The two new additions –
aptly named Purr and Joe - represented a major step forward in global efforts to keep the species alive.
This breeding programme remains active in Australia today due to the dedicated efforts of the team at
Mogo Zoo. Through the Zoo’s facilities, conservation, public education efforts and care of these rare
beauties, they have successfully bred a total of nine white lion cubs since the inception of the breeding
programme in 2006.
Peugeot has “prided” itself on being environmentally aware and this is shown today with the economical,
environmentally friendly range of vehicles available. Peugeot is recognised as a world-wide leader in
diesel engine manufacture and has developed ground-breaking technology to deliver HDi diesels which are
environmentally friendly due to the use of innovative particulate filters, which eliminate harmful
emissions usually associated with diesel cars.
Not only are Peugeot HDi models better for the environment they are also extremely economical and offer
outstanding performance due to their advanced engine technology.
Peugeot is further cementing its position as a diesel technology leader and environmentally-committed
brand with the groundbreaking Peugeot Hybrid4 HDi diesel, a car which provides a 30% improvement in fuel
economy over a conventional car and 25% over a petrol hybrid car.
The diesel Hybrid4 highlights Peugeot’s commitment to protecting the environment by significantly
reducing fuel consumption and CO₂ emissions, while operating, in a stylish body shape, with the
practicalities of real world use.
Mogo Zoo’s commitment and continuing success with various global breeding programmes is integral to the
conservation of many of the world’s endangered species. This success has elevated Mogo Zoo’s international
profile and significantly highlighted the plight of endangered species. Today, Zoos play an essential role
in securing the future of threatened species and the success of Mogo Zoo’s white lion breeding programme is
a testament to this assertion.
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“With the lion as Peugeot’s corporate identity, the clear and immediate connection to Purr and Joe is
an obvious one, so the opportunity to work with Mogo Zoo and contribute towards the survival of these
beautiful and endangered lions makes perfect sense. Furthermore, our commitment to minimising our carbon
footprint and creating vehicles which are eco-friendly in many ways ties in so well with our commitment to
support the conservation of these beautiful animals.” General Manager/Director, Peugeot Australia, Ken
Thomas said.
Peugeot is proud to announce that it will continue its corporate sponsorship of Mogo Zoo’s white lion
breeding programme for a further year in an effort to support the zoo’s vision to save the species from the
threat of extinction.
Following negotiations between the two companies, Kirin Tipping, Events and Promotions Manager for
Peugeot, visited Mogo Zoo and commented “the entire day was amazing. What began as any other day ended
as an adventure that made my heart soar. From being able to feed and pat an African serval on my lap, to
meerkats clambering all over me, the entire day was magnificent – glorious, superb. Something I will
remember forever”.
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