Peugeot model names reconfigured
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27th May, 2012
Automobiles Peugeot is adjusting its model naming structure that all
future models will follow.
The central "0" will continue but in its internationalisation strategy, Peugeot has chosen a final digit of "1" for
its new conquest models and permanently fixes the names of the models with a final digit "8" for future renewals.
This means that from now on, Peugeot models will no longer change their number when they are renewed. Permanently
fixing the numbers will simplify the understanding of the range and assist in establishing it.
The current naming structure was introduced into the Peugeot brand in 1929 with the then
201+. This commenced Peugeot’s three-digit numbering system that was based around the central
zero.
The naming system used by Peugeot, going back through history, is structured as follows:
- the central zero corresponds to the identity of the Peugeot marque,
- the first digit represents the size of the
vehicle,
- the final digit indicates the generation of the vehicle.
This system evolved at the end of the ‘90s, incorporating double letters to qualify the derived body types (CC and
SW). Since 2005, it has been supplemented with the central double zero which qualifies the models which have a high
structure, such as the 3008, 4008 or 5008.
International development has led the marque to reinvent its naming policy once again.
The "0" indicates the genetic code
The central "0" represents the genetic code of the marque. This numbering represents Peugeot's history and will be
retained.
The first digit: symbol of the segment
The first digit indicates the vehicle's segment (or size), regardless of the market in which it is sold.
The final digit is a response to new challenges, new ambitions
The wider coverage of the markets at international level calls for the launch of conquest models in the large volume
segments at the centre of the marketplace.
These models take their place in the Peugeot range and will bear new names: numbers with a final digit "1".
Designed specifically to fulfil new customer expectations, these conquest models, affordable and offering status, will
supplement the range of models with a final digit "8".
Following the example of the upcoming Peugeot 301, these models, bearing the contemporary stylistic codes of the
marque, will distinguish themselves in their segment through the dynamic handling and driving pleasure qualities unique
to Peugeot, to which are added more marked strength and practicality of use.
The construction of the names with a final digit "1" will be exactly the same as for the models with a final digit "8".
Numbering with 3 or 4 digits, depending on the design of the vehicle, with:
- the first digit which indicates the vehicle's segment,
- the 0 or double 0 which identifies Peugeot in the centre,
- the final digit will be "1" or "8".
Models with "1"
Following the example of the original 201, the "1" will represent the marque's affordable models offering status which
fulfil customer expectations centred around practicality of use, versatility and reason. These new models will supplement
the range with a final digit "8".
Models with "8"
All models which already bear a number with a final digit "8", such as the 308 or 3008, will keep their name when
they are renewed; the "generation 7" models will be renewed with a final digit "8".
NOTE: + The 201 - Peugeot's 201st project, played in its time a saviour-like role for
Peugeot in a difficult economic environment. The considerable industrial resources devoted to the launch of this model,
the starting point for a new generation of vehicles, contributed to the expansion of the French marque, the products of
which became synonymous with innovation, elegance, economy and strength.
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