PSA Maintain Market Share In 2008
20th January, 2009
During 2008, worldwide market share for the PSA Group (Peugeot and Citroen) was maintained at 5%. Therefore, PSA
Peugeot CitroŽn sales hold up against the sharp drop in automotive markets in the closing months of the year.
Key highlights of PSA's results for 2008:
ē Vehicle and CKD unit sales down 4.9%, to 3,260,000 units in a market falling 5.7%
ē Global market share maintained at 5%
ē Market share in Western Europe maintained at 13.8%
ē Success for the new Peugeot 308 and CitroŽn C5
ē Environmental leadership confirmed with over one million vehicles emitting less than 140 grammes CO2 per
kilometre sold for the 3rd year running
ē Strengthened leadership on the LCV market, with 19.9% market share in Europe
Western Europe: positions held with market share stable at 13.8%
In a European PC+LCV market collapsing 8.8% in 2008, PSA Peugeot CitroŽn registrations fell back 8.6% to
2,130,900 units (1,125,700 Peugeot and 1,005,200 CitroŽn). Over the period, Group market share stood at 13.8%, an
identical performance to 2007.
In France, the Group reached 31.6% market share with 794,200 vehicles registered (PC + LCV), i.e. an increase
of 1.9% in a market down 0.6%. Group market share rose 0.8 points in 2008.
In Germany, PSA Peugeot CitroŽn market share was up 0.2 points at 5.7%. In a market down 1.7%, Group
registrations were up 2.1% at 189,500 units.
In Spain, with the market plummeting 29.8%, PSA Peugeot CitroŽn registrations stood at 254,300 units, down
30%. Group market share was 19.1% nearly unchanged from the 19.2% in 2007.
In the UK, penalised by an unfavourable pound sterling/euro exchange rate, the Group pressed on in the second
half of the year with its strategy aimed at alleviating the negative impact to its return on sales. In a market
down 11.7%, Group registrations have consequently fallen 17.1% to 237,200 units. Market share stood at 9.8%
compared with 10.4% in 2007. The availability of credit for retail customers remains an issue.
In Italy, the Groupís 235,700 registrations were down 12.5% in line with the market decline of 12.7%.
Central and Eastern Europe's market share was stable at 7.2%. In a market down 1.8% (H1:+16%, H2: -16.3%),
PSA Peugeot CitroŽn Group registrations stood at 191,000 units, down 3.4%. Market share for the year was 7.2%.
Latin America: continued growth
Peugeot and CitroŽn brand registrations were up 5.7%, in an automotive market with marginal growth of 2.1% for
the year as a whole. (H1:+14.4%, H2: - 8.3%). With 260,000 registrations, Group market share increased to 5.5%.
In Mercosur, where markets were up +13% (H1: +26.5%, H2: +1.7%), registrations for the Peugeot and CitroŽn
brands increased by 12.2%. With 232,700 registrations, the Group maintained its market share at 7.2%.
In Brazil, where the market rose 14.1%, Group registrations increased by 17.7% to 151,000 units. Over the year,
market share came in at 5.6%, i.e. + 0.1 points on 2007.
In Argentina, with a market up 7.8%, Group registrations increased 2.5% to 81,700 units, taking its market share
China: a difficult year towards the end
In a market growing +4.9% (H1: +13.4%, H2: -3%), Dongfeng Peugeot CitroŽn Automobile (DPCA) registered 180,800
vehicles, down 12.7% compared with 2007. In the second half of the year, the Chinese market saw a decline
particularly in the medium range vehicles segment which represents DPCAís core offer. The year was marked by the
successful launching of the CitroŽn C-Elysťe, which enabled the brand to double its sales in this market segment.
Russia: sharp rise in sales
In a buoyant market up +13.7% (H1: +32.9%, H2:-1.2%) PSA Peugeot CitroŽn registrations rose 67% to stand at
In a very difficult economic climate, PSA Peugeot CitroŽn was able to count on some key drivers in 2008
The Peugeot 308, after successfully ramping-up in H1, continued its progress in the second half of the year
thanks to the introduction of 308 SW.
The CitroŽn C5, on the market since April for the Sedan and June for the Tourer, has exceeded its sales
objectives, in a segment under pressure.
The range of eco-friendly vehicles has enabled PSA Peugeot CitroŽn to confirm its environmental leadership
For the 3rd consecutive year, global sales of vehicles emitting less than 140 g de CO2/km was well above the one
million threshold at 1,161,000. Worldwide sales of vehicles emitting less than 130g of CO2/km rose in 2008 to 921,000
units, up 7.4%.
Thanks to the launching of the CitroŽn Nemo and Peugeot Bipper and the new CitroŽn Berlingo and Peugeot Partner, the
Group PSA has strengthened its leadership in Western Europe on the LCV market, growing its market share by 1.3 points
to reach an outstanding 19.9%.
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