Peugeot 208 revealed
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3rd November, 2011
In the northern spring of 2012, Peugeot will launch its new
model in the ‘B’ (Supermini) segment. The new car will be available in two distinct body styles; 3- and
5-door.
Today, when making a vehicle capable of appealing to and uniting a wide variety of customers with ever
changing expectations, simple renewal is no longer enough. Therefore, from the outset, the ‘A9’ Project
adopted the most ambitious specification overhaul ever undertaken by the marque to design a vehicle that
represents a true generation leap.
Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which
the success of icons like the 205, 206 and 207 were built and to ‘re-generate’ them, to make: The
Peugeot 208.
"The 208 is a new illustration of the marque’s project launched two years ago, representing a new
stage in Peugeot's desire to drive itself towards ever greater modernity." said Xavier Peugeot,
Marketing and Communication Director, Automobiles Peugeot.
"With the 208, Peugeot has given itself the means to recreate an icon." said Laurent Blanchet,
Product Range Director, Automobiles Peugeot.
Architectural re-generation
The Peugeot 208 embodies the principles of agility and efficiency. The initial technical choices make it
a vehicle which is light (110 kg lighter on average compared to the 207, and as much as –173 kg! with a
range which starts at 975 kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7cm in length,
-1cm in height). These benefits are accentuated by noticeably increased occupant space, with more room in
the rear seats (+5cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised
architectural performance.
Stylistic re-generation
The Peugeot 208 gives form to and refines the new aesthetic codes of the marque. ‘Floating’ grille,
light signature, ‘boomerang’ rear lamps - each detail is designed in complete harmony with the balance of
the car, structured by a ‘spine’ the impression of which is even visible on the roof. Sculpted, athletic,
pure and sophisticated, its style projects the marque towards a renewed and attractive modernity,
suggesting sensuousness and energy, smoothness and mischief. The two body styles have been given entirely
different treatments, with the style of the quarter panel of the three-door version recalling one of its
illustrious older siblings.
"The strength of the 208 lies in its style: it is a real ball of energy. It has the potential to
please everyone, like a popular piece of music that touches the human soul regardless of culture.”
said Gilles Vidal, Style Director, Automobiles Peugeot.
Ergonomic re-generation
The interior continues the promise of innovation just like the exterior style. A true break from what
has gone before, beyond the recognised technical constraints and cultural references, the instruments and
controls have been completely re-thought to become entirely intuitive and clear. They are positioned
around a small steering wheel, combined with an elevated instrument panel giving information at a glance
and a large touch screen. This ‘ensemble’ connects with its occupants and contributes to the practicality,
the safety, the quality and purity of the interior design, as well as to the driving sensations.
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Environmental re-generation
By achieving average CO2 emissions of 34 g/km lower than the 207, the 208 takes the lead in its
segment. Its latest generation engine technology and the use of the e-HDi micro-hybrid system on
virtually all versions add to the vehicle's improvements in terms of weight reduction and
aerodynamics.
With five models, four of which are equipped with the new generation Stop & Start System (e-HDi), the
diesel range starts at 87 g/km of CO2 and never exceeds 99g! The Peugeot 208 introduces a new range of
3-cylinder petrol engines, 1.0- and 1.2-litre VTi, which are particularly efficient, with a range
starting at 99 g/km of CO2.
The environmental performance of Peugeot 208 continues, with 25% of ‘green materials’ (recycled or of
natural origin) making up its mass of polymers, it enters a new era in terms of eco-design. As a world
first, the rear bumper and the fan assembly are made entirely using these materials. This type of bumper
alone will permit a saving in manufacturing of 1,600 tonnes of fuel a year.
Re-generation of the driving experience
The 208 renews the driving experience, a key factor in the DNA of every Peugeot:
- Due to the small steering wheel which provides new ergonomics, the driver experiences a completely
new driving agility,
- Due to a new level of engineering between comfort and road holding, the result of the historical
expertise of the marque in terms of suspension and the benefits from the compactness and reduced weight
of the vehicle.
Launch schedule
The new Peugeot 208 will be launched in mainland Europe during Q2 2012, the UK in Q3 2012 and late Q4
in Australia.
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