The distinctive Peugeot styling is clearly recognisable in the 308, which builds on the strengths of its the triple-million selling predecessor, the 307.

The Peugeot will be available with a choice of standard or turbo 1.6 litre petrol BMW-PSA engines or the thriftier options of a 1.6 or 2.0 litre turbo diesel engine.

Safety remains paramount for Peugeot, with the 308 earning a five star Euro NCAP (Euro New Car Assessment Programme) rating for its safety features and crash test performance.

The 308 is to be launched initially as a hatch only, with Touring and CC models scheduled for later in 2008.

Peugeot's primary objective in developing the new Peugeot 308 was to advance its quality beyond that of any previous Peugeot.

Development engineers road tested the 308 over extraordinarily long distances of around 2,000,000 kms across a variety of terrains to maximise driving quality and durability.

The quality focus includes the interior styling and materials, where the French maker has sought to match the best of its European rivals.

The new 308 range will be making its first Australian motor show appearance at Melbourne.