- Exterior design builds on the new design language of Peugeot
- New cabin features quality materials
- Range of highly efficient petrol and diesel engines for enhanced driving
- Class-leading emissions from as low as 85g/km
- New EMP2 modular platform contributes greatly to a 140kg weight saving
- World premiere at the Frankfurt Motor Show in September
With a new 308, Peugeot will revitalise the brand’s position in the ultra-competitive, compact family hatchback
segment later this year.
A striking and contemporary design
“The new Peugeot 308 has a pure and technological exterior design that speaks of high strength and high
quality,” says Gilles Vidal, Design Director, Peugeot.
With its compact length of 4.25 metres and well-balanced proportions, the new Peugeot 308 projects a classy and
sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front
grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels. The
high quality of design continues at the rear, with the three Peugeot (lion) ‘claws’ drawn by the rear LED lamps.
A refined and high-technology interior
“When inside the car, one discovers a world of refined style, completely original in the world of hatchback cars,
with a cockpit that is intense, innovative and intuitive; it is the Peugeot i-cockpit,” says Vincent Devos, New 308
Product Manager, Peugeot.
Peugeot’s design and engineering teams have developed the interior of the new 308 around the concept of the i-cockpit.
Everything is arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead. The
compact steering wheel and head-up instrument lay out mean that information can be clearly read easily and safely,
looking over rather than through the wheel.
The highlight of the Peugeot new 308’s generously spaced cabin is the 9.7-inch touch-screen interface, which removes
much of the need for physical buttons and switches. Setting a new size standard for the class, it brings together many of
the infotainment controls in one place, for ease of use and to provide a contemporary and uncluttered cabin.
Advanced new modular platform for an outstanding driving experience
“On the road, driving pleasure is enhanced by the new EMP2 modular platform. With its considerable reduction in
weight, it contributes to the dynamism and easy handling of the New Peugeot 308,” says Laurent Declerck, New 308
Project Director, Peugeot.
The driving experience of the new Peugeot 308 draws on the brand’s expertise in suspension and steering, and takes
them to a new high due to the benefits of the new EMP2 platform.
Development of this new PSA Group architecture has resulted in 116 patent applications and contributes towards the
vehicle’s excellent dynamic qualities. It also plays a key role in the car’s considerable weight reduction, by an
average of 140kg compared to the current generation Peugeot 308.
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