Peugeot 408 production commences in Argentina
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7th November, 2010
The President of Argentina, Mrs Cristina Fernández de
Kirchner, together with Carlos Gomes, Director of Latin America for the PSA Peugeot Citroën group and
Javier Varela Sobrado, Director of PSA Peugeot Citroën Argentina, have cut the ribbon on the new Peugeot
408 production line at the Buenos Aires Production Centre (Palomar).
The new model will be marketed in the coming months in Argentina and Brazil, the principal Mercosur
markets, before gradual roll-out to another 25 Latin American countries. The industrial launch of the
Peugeot 408 in Latin America once again highlights Peugeot's intense international activity in its
bicentenary year.
With the 408, Peugeot is manufacturing another "Series 4" vehicle at Palomar following on from the
highly successful 403, 404 and 405. In their era, these emblematic models represented major milestones for
the Argentina car industry and helped build up the marque's prestige and image during its fifty years in
the country.
With top-ranking style and quality standards, the 408 enhances the Peugeot offering on the
medium-luxury vehicle segment representing one third of the Argentinean market and one quarter of the
LatinAmerican market.
A highly dynamic and exclusive style
Its extremely accomplished style meets three objectives: embody the modernity of the Marque, ensure
maximum safety and offer incomparable roominess. The original aim was to give it balanced
proportions, simple, fluid volumes, and subtly conventional forms which are sleek. This priority guided
the project's technical decisions in terms of the dimensions, wheelbase, wider track and generous wheel
size.
Development of the 408 required a global effort founded on close collaboration between the various
teams of the Group's R&D centres in France, China, Brazil and Argentina.
Quality at the heart of its design
This new model, which will be produced at the PSA Peugeot Citroën Production Centre in El Palomar,
in Buenos Aires, benefits from the extensive experience of this industrial facility which has produced
over 1.2 million vehicles to date. The 408 will have covered over one million kilometres in intensive
trials in order to attain the extremely high quality standards fixed for the project so as to meet the
expectations of a particularly demanding clientele.
PSA Peugeot Citroën Argentina has a workforce of 5,500 and has been the country's leading car maker
for the past four years. Over half of its output is for the export market. Its production level for
financial year 2010 is around 130,000 units, with this figure forecast to soar in 2011 thanks to the
additional volumes from the increased production of the Peugeot 408 aimed at supplying other markets in
the region.
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New Lion for a high-end product in Latin America
The 408 will be the first Peugeot vehicle in Latin America to sport the new Lion presented at the start
of this year on the occasion of the complete overhaul of the marque's identity.
Design of the 408 is the very embodiment of Peugeot's new "Motion & Emotion" signature in the shape
of a car: a unique combination of driveability and an extremely stringent design, particularly evident in
the finishing, the quality of materials and the acoustic comfort.
Its upmarket positioning is underpinned by semi-high architecture offering unmatched roominess and
luminosity, together with an elegant, balanced and harmonious form.
The figure 4 relates to the car's dimensions (4.69 m) and its positioning on the segment of medium
luxury family saloons. The central 0 indicates that it belongs to the Peugeot Marque while the 8 expresses
the vehicle's latest generation.
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