Peugeot unveils Hoggar ute
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Peugeot Hoggar is designed and manufactured
in Brazil for the expanding Brazilian market.
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Peugeot
17th March, 2010
Hoggar demonstrates Peugeot’s ambition for
internationalisation and confirms the acceleration of the marque’s strategy. Designed in Brazil for the
Brazilian market, this utility is perfectly adapted to the local clientele’s expectations. It allows
Peugeot to endorse and expand its status and links as a local manufacturer.
A world first, it revives the historical savoir-faire of the marque by merging it with the future.
Hoggar subtly combines the robustness and reliability of a ute with the design and dynamism that
distinguishes the marque.
With Hoggar, Peugeot brings a touch of emotion to the world of utilities.
The comfort and quality of the finish of Hoggar will entice the most exacting customer because it does
not compromise function for style. This is thanks to a load volume of 1,151 litres and a payload of up to
742 kg, which makes this vehicle a point of reference for the market.
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The name Hoggar, taken from a Peugeot concept car, evokes a world which combines strength, durability
and action.
Hoggar, the ute by Peugeot, is dynamic and robust. It will target a mostly male customer base who are
looking for a versatile vehicle with distinctive style.
This vehicle will be manufactured at the Porto Real factory in Rio de Janeiro, Brazil. Equipped with a
bold and modern design, Peugeot Hoggar is a new line in exclusive cars, 207 of Brazil, after the saloon,
hatchback, SW and SW Escapade versions.
With this expanding range in the Brazilian market, which is expected to grow in 2010, Peugeot aims to
have a 10% market share for utilities over the whole year.
Hoggar will be launched in the Brazilian market on the 15th May, with three trim levels and two engine
sizes: 1.4 and 1.6 litre.
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