Porsche Panamera: 20,000 out the door
12th September, 2010
Panamera, the fourth series by Porsche, has established
itself as an important pillar in Porsche’s portfolio just one year after its introduction to the market.
During this period, 22,518 Panameras have already been delivered – 2,530 vehicles in Germany alone.
At the forefront is Porsche‘s traditionally most significant sales market, North America: 890 vehicles
are already cruising the streets of Los Angeles and 760 the streets of New York. Interest in the
four-seater is also large in Asia: 300 Panamera were delivered to Hong Kong, 223 to Tokyo and 188 vehicles
were delivered to Shanghai, where the Porsche Panamera celebrated its debut in April 2009. Pleasing figures
were reported by other cosmopolitan cities, such as Dubai (285), Moscow (203), Munich (206), Hamburg (117)
and Berlin (108).
“Our corporate strategy of value-oriented growth has proven itself to be a successful model: With the
Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and
luxury-class market and achieves already a 13 per-cent share of its segment today”, summarised Bernhard
Maier, Member of the Management Board for Sales and Marketing of the Porsche AG.
There are five models available in the Panamera series: Panamera and Panamera 4 with 300 HP and a
six-cylinder-engine, Panamera S and Panamera 4S (400 HP and an eight-cylinder engine), as well as the Panamera
Turbo (500 HP and an eight-cylinder engine). With 9,394 vehicles delivered, the Panamera 4S is at the head of
the sales charts, followed by Panamera Turbo (6,171 vehicles) and the Panamera S (4,563 vehicles). The
six-cylinder-model Panamera, introduced just recently, has already been delivered to 2,390 customers. The
colour selection also keeps Panamera drivers in line with the latest trends. So far, the most popular colours
for the Panamera have been basalt black metallic, carrara white and carbon grey metallic.
The Panamera Turbo can be customised to personal tastes with a 40 HP performance enhancer, as well as a
sport design package. In addition, the Porsche Exclusive and Porsche Tequipment packages are available for each
model as add-ons to the standard equipment to make the vehicle personal and exclusive.