Range Rover Evoque goes undercover
15th July, 2010
- All-new Range Rover Evoque enters final-phase testing
- Global test programme will cover millions of miles in extreme endurance conditions
- It’s no secret: ‘camouflage’ wraps designed to introduce the new Range Rover Evoque to the world
- Over 17,000 individual tests to be completed on all components and systems
The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models
despatched around the globe for trial in the toughest climates and conditions.
Land Rover is making no secret of the operation - its design team has fitted ten prototypes with camouflage
wraps, to introduce the new car in ten key cities worldwide.
Ordinarily prototypes are disguised for discretion, but these ten are intended to be seen. The camouflage
imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its
city. It signals next year's launch of the new Range Rover Evoque.
These unmissable vehicles represent London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney,
Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the
hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new
Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in the
northern summer of 2011.
Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme
conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic.
Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess
of 17,000 individual tests to examine every separate part and system.
Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale
“The development stage is crucial in the year leading up to launching the car,” said Murray
Dietsch, director of Land Rover programmes. “No stone is left unturned; we have a team of experienced and
skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our
The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever
offered, and will be sold in 160 markets around the world.
An Australian release of the new Range Rover Evoque is likely in September 2011.