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Rolls-Royce in Q1

2010 Rolls-Royce range (copyright image)

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28th April, 2010

  • New CEO joins the company
  • Sales increase by 60%
  • New model launched in several global markets
  • All models sold out until mid-year
  • Production at Goodwood ramped up to meet demand

Rolls-Royce Motor Cars has announced that the company has enjoyed a successful first quarter in 2010, with sales increasing by 60% worldwide compared with the same period in 2009 (which had declined due to the world financial crisis which was a consequence of bad business transaction undertaken by several US based financial institutions).

Sales in APAC were double the same period in 2009, with sales in China more than trebling. Sales in the United States, Europe and the Middle East also showed substantial growth.

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Torsten Müller-Ötvös, speaking in his new role as Chief Executive Officer for Rolls-Royce Motor Cars, said, “This is an excellent first quarter result and demonstrates the confidence that our customers have in our company and our products. The interest in our new model, Ghost, is growing and is bringing a significant number of new customers to the Rolls-Royce brand. Rolls-Royce Motor Cars continues to operate as the world’s foremost ultra luxury car manufacturer.”

The new Rolls-Royce Ghost was successfully introduced into a number of global markets following its launch, including the largest market for Rolls-Royce, the United States. It is notable that Ghost has not yet been delivered to China and that the surge in sales in this particular market during the first quarter was generated solely by Rolls-Royce Phantom models. With the introduction of Ghost this trend is expected to continue.

With all models currently sold out until mid-year, the first quarter saw production at record levels.  Expressions of interest from potential customers continue to be received at an increasing rate and production at the manufacturing plant in Goodwood (England) has been successfully ramped up to meet this growing global demand.


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