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1952 Rolls-Royce Silver Dawn
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Rolls-Royce Dawn due 2016
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22nd May, 2015
Rolls-Royce Motor Cars has announced the name of its forthcoming new car.
The new model, a drophead, will be known as Rolls-Royce Dawn.
The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World
Dealer Conference in Los Angeles, California last week.
Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of
Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into
the famous British brand.
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Jaguar F-TYPE S
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The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever
applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the
original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that
carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.
‘Dawn’ expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the
world coming to light from the dark of the night. The early-day chill of dawn provides a tingle on the skin, awakening
the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit
of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start
of the day, anything is possible.
Rolls-Royce Dawn will launch during the first quarter of 2016.
E&OE.
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