Next Car Pty Ltd 
Australia's Easy Reading New Car News Journal

Home | News | Road Tests



Subaru Impreza Design Concept revealed

www.nextcar.com.au (copyright image)

www.nextcar.com.au (copyright image)

www.nextcar.com.au (copyright image)

Home > News > Subaru

22nd November, 2010

Subaru has unveiled the Impreza Design Concept, which previews the car maker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the Los Angeles Motor Show, which runs 19th-28th November, 2010. The Impreza has been Subaru's global compact car since 1992.

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Design Concept combines environmental compatibility and comfortable ride of the Impreza with the performance of Subaru's Symmetrical All Wheel Drive. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.

From the front, the Impreza Design Concept is clearly recognisable as a Subaru, with a hexagonal grille with spread wings in the centre and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the bonnet, grille and headlights designed to project three-dimensional character.

Fin-shaped fog lamps, which follow the wing motif, emphasise a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasising the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.

In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful mudguard design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.

At the rear, the hexagonal theme repeats with a garnish that radiates outward from the centre. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to provide the impression of depth.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasise sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior colour underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-lustre silver aluminium wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.

CINNAMON COLOUREDS FARMSTAY (copyright image)
Self-Catering Holiday
Accommodation in
Denmark, WA
..... more

"Dynamic, Enticing, Secure" Interior

For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to colour, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.

A large display in the centre dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.

The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black centre sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

New Safety and Performance

Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the centre of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.

The combination of the 2.0-litre naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain.


ROAD RAMBLINGS 
CLICK FOR DETAILS

Hear Chris Goodsell
Talk Motoring On
Radio & Internet
..... more


More Subaru News ..... here
Concept Vehicle News ..... here

Top of page

Next Car Pty Ltd 
Australia's Easy Reading New Car News Journal

About | Car Clubs | Home | News | Road Ramblings | Road Tests | Subscribe | Top Drive

©   2010   All rights reserved.   Next Car Pty. Ltd.