Subaru Impreza Design Concept revealed
22nd November, 2010
Subaru has unveiled the Impreza Design Concept, which
previews the car maker's new "Confidence in Motion" design and brand strategy. The Impreza Design
Concept will remain on display throughout the Los Angeles Motor Show, which runs 19th-28th November,
2010. The Impreza has been Subaru's global compact car since 1992.
Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty
and lively "four-door coupe" style. The Impreza Design Concept combines environmental compatibility and
comfortable ride of the Impreza with the performance of Subaru's Symmetrical All Wheel Drive. The
designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering
values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features
a roomy four-passenger interior.
From the front, the Impreza Design Concept is clearly recognisable as a Subaru, with a hexagonal
grille with spread wings in the centre and hawk eye-style headlights. At the same time, the front view
previews a new direction for the brand's design, with the bonnet, grille and headlights designed to
project three-dimensional character.
Fin-shaped fog lamps, which follow the wing motif, emphasise a fresh expression of Subaru identity.
The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the
prominent wheel arches echo that message while also emphasising the vehicle's All-Wheel Drive
technology. The new-generation Legacy debuted this design feature.
In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the
roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic
performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms.
This produces a contrast with the powerful mudguard design and results in a lean side view, accented by
satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the
At the rear, the hexagonal theme repeats with a garnish that radiates outward from the centre. The
rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character
line along the car's flanks. The taillamp design features a unique layering and gradation to provide the
impression of depth.
The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall
aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasise
sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky
Silver exterior colour underscores the Impreza Design Concept's stylish and dynamic silhouette, and
suggests a silver tone to be used on the next generation of Subaru vehicles. The high-lustre silver
aluminium wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins
garnish the spokes, aiding brake cooling.
"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing,
Secure." The smooth integration of the instrument panel with the door trim and armrests suggests
sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark
blue piping and double stitching accent the leather. A "layered" approach to colour, with the upper
part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness
A large display in the centre dash combines functions for navigation, vehicle information and audio.
The touch panel technology provides ease of use, seamlessly melding information and entertainment
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black centre
sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to
various vehicle functions.
New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof.
The images the camera takes can be viewed on a monitor in the centre of the gauge cluster, positioned
for easy visibility. EyeSight is also networked with the latest in collision-prevention technology,
underscoring the safety that customers expect from Subaru.
The combination of the 2.0-litre naturally aspirated Boxer engine with a Lineartronic™
Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain.