Suzuki's new Swift
22nd October, 2010
The all-new Swift is Suzuki’s latest world strategic model
and makes strong developments in impact safety, driving performance, handling, improved fuel consumption
and significantly lower emissions.
“Suzuki revolutionised the market five years ago with the launch of the third generation of its
famous nameplate,” said Suzuki Australia General Manager Tony Devers.
“It was the catalyst for Suzuki to launch its world strategy and has undoubtedly been one of the
automotive success stories of the past decade.”
A winner of 63 car of the year awards in 19 countries, Swift reached the magical one million sales
mark faster than any car in the company’s history and to date has sold nearly two million units.
Devers said Suzuki had made even higher levels of Swift performance and styling and combined them with
superior environmental performance to provide a light car perfectly suited for today.
“The all new Swift is the epitome of Suzuki’s philosophy that driving a compact car does not mean
having to settle for less.”
“The development team’s motto for the new Swift was simple - 'More Swift!'”
“This motto encapsulated a development programme aimed at evolving the Swift for more economy, more
sportiness, more dynamism, more excellence, and more fun.”
Devers said the new Suzuki Swift was unmistakably an evolution of its predecessor, and even better in
the ways that counted.
“It’s more fun to drive thanks to exhilarating, sporty handling and lower CO2 emissions. And
it’s more fun to look at thanks to a sporty, modern design with added sophistication inside and out. It’s
an even clearer reflection of Suzuki’s desire to offer a sports compact that’s perfectly suited to the
lifestyles and demands of the times.”
The Swift has been the basis of Suzuki’s dominance in the Junior World Rally Championship, with two
drivers’ championships and two manufacturers’ titles.
With the two leading drivers in this year’s championship, the company is on track for a third driver’s
and manufacturer’s title.
That success is based on Swift’s sporty handling, derived from its wide track and short wheelbase.
With the all-new Swift, Suzuki drew on its leadership in small car design to realise even higher
driving dynamics and greater stability while staying true to the original philosophy.
Devers said the addition of an all-new platform, boasting a more rigid body and suspension mountings
and greater roll stiffness had lifted the Swift’s handling to new heights, inspiring even greater
confidence from the driver.
“That confidence is backed up by the most comprehensive standard safety package ever seen in a
light car at this price point in Australia,” said Devers.
Every model in the Swift range will come complete with seven airbags, including side curtain airbags
and driver’s knee airbag.
Combined with standard Electronic Stability Programme (ESP®), the all-new Suzuki Swift has already
earned a maximum five star rating from Euro NCAP.
Extensive use of higher strength steel makes the new body shell lighter and stiffer than before as
well as offering refinement in underbody design. This latest design has also helped improve impact
safety for pedestrians as well as occupants.
“We are still finalising specification levels for the Australian Swift, and considering several
powertrain options. However, I can promise the all-new Swift will deliver the best fuel economy figures
for a petrol car in the segment.”
The all-new Suzuki Swift will go on sale in the first half of 2011. Pricing and final specification
will be announced closer to launch.