Tata introduces new 'micro' models
Tata Magic Iris
Tata Ace Zip
10th May, 2011
In India today, Tata Motors launched the Magic Iris,
a four-wheel, 3-4 seater small passenger vehicle (it is a alternative for commuters who usually
depend on three-wheelers) and the Ace Zip (a micro truck with a payload of 600 kg for door-to-door
Commenting on the launches, Mr. P M Telang, Managing Director - India Operations, Tata Motors,
said, “Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicles market
in India with the Tata Ace and the Tata Magic. With the introduction of the Tata Magic Iris and the
Tata Ace Zip the company will more comprehensively address the burgeoning need of public
transportation and goods movement. Their quality, affordable pricing and competitive maintenance cost
throughout the life-cycle will further foster self-employment in the country.”
The Tata Magic Iris
The 4-wheel Tata Magic Iris has an all steel body with hard top and double steel sheet doors
offering protection from heat, dust and rain. With wide doors for easy entry and exit, comfortable
seating, more headroom & legroom and seatbelts, the vehicle ensures passengers have a comfortable
ride. The car like independent McPherson strut suspension ensures a smooth ride. It comes with
flexible seating options suited to meet different needs across states.
Equipped with a 611 cc, water cooled engine with 11 HP power and 31 Nm torque, the Tata Magic Iris
delivers better power, pick-up and gradeability which results in faster and more trips over long
The driver experience is enhanced by class defining features such as stylish instrument panel,
ergonomically designed sliding bucket seat, big windshield, side mirrors, glass windows, stylish
dashboard mounted gear shifter.
The vehicle comes with a warranty of 1 year or 36,000 km whichever is earlier. The Tata Magic Iris
is all set to be a head turner on Indian roads as it comes with 4 colour options - Arctic White, Ruby
Red, School Yellow and Jet Black.
Tata Ace Zip
A reliable, safe and efficient sub 600 kg micro truck with class leading features, the Tata Ace Zip
has the agility to navigate narrow by-lanes owing to its small turning radius of just 3.5 metres making
it apt for both urban and rural use.
With a single cylinder water cooled engine, delivering an output of 11 hp and torque of 31 Nm the
Tata Ace Zip is set to change the way cargo is moved in the sub-600 kg category. It is the only vehicle
in the sub-600 kg category to be powered by a water cooled engine enabling comfortable travel over long
distances. The Ace Zip is suitable for varied application.
Tata Ace Zip comes with a sleek steering wheel, comfortable seats and a roomy cabin, ensuring the
driver has potential for a fatigue free experience, resulting in higher productivity and a superior
earning opportunity for the operator. The ergonomically positioned dash board mounted gear shift lever
enhances comfort in ride and handling while enhancing the roominess of the walk through cabin.
Tata Ace Zip comes with safety features like retractable seat belts and a sturdy all steel cabin,
which provides an element of safety for its occupants. The micro-truck is versatile and adapts seamlessly
to different terrains and road conditions.
The vehicle comes with a warranty of 36,000 km/ 12-month, whichever is earlier.