Toyota #1 for past 60 months
Toyota Prado Kakadu
9th April, 2010
Last month, Toyota recorded its 60th consecutive month as
the top-selling car company in Australia.
Figures released this week by the Federal Chamber of Automotive Industries show the 'milestone' was
achieved in March when Toyota sold more than 20,000 vehicles - a margin of 8,500 units or 72 per cent
over its nearest rival.
Consumers bought 20,306 Toyota cars, SUVs and trucks in March - an increase of 22.3 per cent over the
same month last year.
Toyota's March result exceeded the combined totals of the second and third-placed car companies.
It propelled Toyota's first-quarter result to more than 51,000 sales - giving it an overall market
lead of 18,000 vehicles so far in 2010.
Toyota is the only car maker to sell 20,000 vehicles in a single month and 50,000 in any three-month
March included an all-time Toyota Prado record of 2,087 deliveries, lifting Toyota's overall SUV
sales almost 50 per cent over March 2009 to 5,659 - the company's best SUV month ever.
It was also a March record - and the fourth-best month on record - for Toyota's commercial-vehicle
sales. Toyota's HiLux set a record first quarter (10,213).
Toyota led eight segments with Yaris, Camry, Prado, Land Cruiser 200 Series, HiLux 4x4, HiLux 4x2,
HiAce van and HiAce bus.
Toyota Australia's senior executive director sales and marketing David Buttner said the March results
and 60-month milestone, while significant, were not goals in themselves.
"Toyota and our dealers have always focused on being number one with each individual customer by
doing our best to deliver the right vehicles and the right service at the right time," Mr Buttner said.
Mr. Buttner said factors behind the industry's healthy March sales included the improving economy
and competitive retail offers. He said last year's investment allowance bonuses continued to contribute
- perhaps by 5,000 or more sales across the industry in March alone.
"The underlying level of demand suggests the industry will achieve a full-year market in excess
of 950,000 and probably quite a bit higher," said Mr Buttner.
"At this stage, we continue to believe the market will return above the one-million mark in 2011,
although it may come tantalisingly close this year."
April sales would be impacted by school holidays, the Easter period and Anzac Day, with a return to
stronger results in May and June.