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Toyota #1 in April

Toyota HiLux (copyright image)

Toyota HiLux

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6th May, 2010

Australia's enjoyment with utes reached new heights last month with Toyota's HiLux topping the new-car sales charts.

The dominance of HiLux helped Toyota lift its April year-on-year sales more than 28 per cent and extend its market leadership.

There was also good post-global financial crisis news for the wider industry with April being the seventh consecutive month of higher year-on-year sales.

Toyota's April sales were 16,697 - a margin of more than 6,700 or 67.6 per cent over its nearest rival. The company's total was 28.1 per cent higher than the 13,033 deliveries recorded in the corresponding month last year.

HiLux, which often doubles as a workhorse and a family car, is the only ute ever to be the number-one seller.

It took sales honours for the fifth time in April with more than 3,400 being snapped up by customers - 250 ahead of any other vehicle.

The latest result comes exactly two years after HiLux first topped the sales charts, in April 2008. It repeated the feat in October of that year as well as in June and November last year.

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In other April results, Toyota's Prado was Australia's best-selling SUV for the second month in a row with dealers delivering almost 1,500 vehicles.

Strong sales continued among Toyota's passenger cars: Corolla 2,829 sales, Camry 1,830, Yaris 1,799 and Aurion 1,024.

Toyota LandCruiser 200 Series, HiAce van and HiAce bus led their respective segments.

Toyota Australia's senior executive director sales and marketing David Buttner commended the company's dealer network for the latest results.

"Toyota's dealers responded to the global financial crisis with kaizen (continuous improvement) activities designed to improve their service to customers even further," Mr Buttner said.

"These changes have contributed significantly to the pick-up in sales, which we expect to continue throughout the year," he said.

"We also recognise the support of consumers for our extensive model line-up and wish to thank our customers for their on-going loyalty."


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