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The new Toyota Camry here in November (copyright image) (copyright image)

Toyota's new Camry-based Atara

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24th August, 2011

The all-new seventh-generation Toyota Camry has been revealed in USA.

Toyota Camry debuts a new design with a more spacious interior, improved driving dynamics and a quieter ride.

Every exterior body panel on Camry is new.

A new 2.5-litre four-cylinder petrol engine delivers more responsive performance and better fuel economy (see below).

Camry will now be fitted with a six-speed automatic transmission - replacing the current model's five-speed unit.

Interior space has been further increased, especially for rear-seat passengers.

The Australian Camry range will feature unique model variants named Atara.

Camry and Atara sedans for the Australian market will be built at the company's manufacturing plant in the Melbourne suburb of Altona.

New Camry, including Atara, will arrive in local showrooms from late November.

A new Camry Hybrid, also built in Australia, will be released in the first quarter of 2012.

All new Camry models will be equipped with vehicle stability control, traction control, anti-skid brakes, brake assist and electronic brake-force distribution.

Toyota Australia expects a five-star ANCAP rating.

Toyota Australia's senior executive director of sales and marketing David Buttner said next-generation Camry is a new-era car with more sophistication and enhanced rational reasons for purchase.

"Camry is the smart, safe and worry-free leader of the Toyota brand - a symbol of Toyota's benchmark quality, durability and reliability," he said.

"The next-generation car is intended to do everything better, which is important because our loyal Camry owners have big expectations."

Mr Buttner said the introduction of Atara would add an extra dimension to the Camry brand, appearing on Camry models targeted mainly at private buyers and the 'user-chooser' segment of the fleet market.

"The introduction of Atara reflects the added sophistication of the new range".

"Atara signifies that next-generation Camry will continue to lead its segment with overall specification, performance, quality and value that are appreciated by Australian motorists," he said.

Atara has two origins: A Hebrew word for "crown" - which is a natural extension of Camry, which also means crown and derivation of the Japanese word "atarashii" which means "new".

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New engine: more power, less fuel

Next-generation Camry will be powered by a new 2.5-litre four-cylinder petrol engine that produces more power while using less fuel. The new fuel-efficient and more environmentally sustainable engine will be built at Altona from the latter half of 2012.

Approximately $300 million of investment will be injected into the Australian economy to build the new engine line.

Toyota's new engine boosts Camry's power by more than 10 per cent and lifts torque by more than five per cent - including solid gains in the mid range.

At the same time as achieving more power and torque, new Camry uses substantially less fuel - around 10 per cent. Atara will produce a little more power and torque, thanks to improved twin exhaust manifolds.

The new range is equipped exclusively with a six-speed automatic transmission that offers a sequential manual shift mode. On Atara models, it can be operated with paddle shifts at the driver's fingertips for sporty driving.

All new Camry models, including Atara, feature Toyota's latest electric power steering system. The system regulates assistance based on vehicle speed - light effort for parking and moderate effort at higher speeds. It helps fuel economy because electricity is consumed only when power assistance is necessary - and it's more friendly to the environment because there's no hydraulic fluid.

Long-praised as a benchmark for quietness in the mid-size segment, new Toyota Camry resets the standard with an even higher level of refinement. New or additional sound-absorbing devices have been placed in areas where noticeable sounds can enter the cabin. In particular, engineers focused on suppressing noises that are near the frequencies of human speech to provide an environment that is more comfortable for conversation.

A more rigid body structure, revised suspension and new aerodynamic aids all contribute to greater straight-line stability, crisper steering response and overall ride comfort.

The taillights and side-view mirrors incorporate aero-stabilising fins which create air vortexes that stabilise the body and contribute to handling stability. Under-body aerodynamic elements regulate airflow, also contributing to ride smoothness.

NOTE: Fuel consumption will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data ADR81/02 combined (litres/100 km).


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