Toyota Prius c iTech is priced from $26,990*
Toyota Prius c is priced from $23,990*
Toyota Prius C released
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3rd May, 2012
Toyota has released Australia's most affordable hybrid car and it has the
best 'city cycle' fuel economy of any petrol or diesel-fuelled car in the nation.
The new Toyota Prius C - compact, with a youthful attitude - brings hybrid technology to the market from $23,990*, or
approximately $6,000 less than any other hybrid vehicle.
Inheriting a family resemblance from Prius, the new Prius C exhibits a unique 'personality' designed to attract an
entirely new audience of singles, couples and young families.
Toyota now offers three hybrid cars in Australia, with Prius C joining the Prius and the locally manufactured Camry
Hybrid. A fourth hybrid model, the Prius V, will be released later this month.
The new car's hybrid system, derived from Prius, delivers maximum output of 74 kW from the combination of a highly
efficient 1.5-litre four-cylinder petrol engine, an electric motor and an electronic automatic transmission with
infinitely variable ratios.
In city traffic, where Prius C is expected to spend most of its life, it is the new fuel-economy champion for vehicles
that do not require a power socket for charging.
The proven hybrid system returns just 3.7 litres/100 km** on the city cycle - even better than Prius - and 3.9
litres/100 km on the combined cycle with CO2 emissions of just 90 grammes/km**.
Clever downsizing and packaging of major components has resulted in a car that is shorter, lower and narrower than
Prius, yet still has space for five adults and luggage.
Toyota Prius C is also up to 285 kg lighter than Prius and - in a Toyota first - the hybrid battery and fuel tank are
placed under the rear seat, providing optimum luggage space and allowing for a full-size spare wheel.
Based on the Yaris platform, Prius C has a longer interior and more legroom and hiproom front and rear than Toyota's
popular light car.
Toyota Australia executive director sales and marketing Matthew Callachor said Prius C delivers a compelling value
proposition. "Prius C combines a compact exterior, spacious interior, desirable features, engaging driving dynamics,
advanced technology and five-door hatchback utility with aggressive pricing," Mr Callachor said. "It is designed
for people who want a dynamically styled, fun-to-drive city car and the undeniable 'cool' factor of driving a car with
cutting-edge technology and fantastic fuel economy." "Prius C adopts the name of the world's best known and best
selling hybrid vehicle, Prius, to communicate it has the advanced features and excellent fuel efficiency unique to
Toyota's hybrid vehicles."
"Prius C is further evidence of Toyota's commitment to achieving greater market penetration for hybrids by making
this core technology more attainable for a wider audience," he said.
Standard features include smart (keyless) entry and start, automatic air-conditioning, 6.1-inch touch-screen display
audio, CD player, Bluetooth™ audio streaming and phone connectivity^, USB port with iPod®
connectivity^^, a 3.5-inch colour thin-film transistor multi-information display, 15-inch wheels with a
full-size spare, cruise control, foglamps, power windows and mirrors, and 60/40 split-fold rear seat.
Safety is also standard with seven airbags, reversing camera, vehicle stability and traction control, anti-skid brakes
with brake assist and electronic brakeforce distribution, and hill-start assist control.
Prius C is expected to be awarded a five-star safety rating.
High-grade Prius C i-Tech is $26,990* - just $3,000 extra for upscale features including satellite navigation with
live traffic updates#, alloy wheels, self-levelling LED headlamps with washers, power retractable exterior
mirrors, a larger rear spoiler, premium seat coverings and interior trim.
Engineers adapted Toyota's Hybrid Synergy Drive® technology to the smaller Prius C platform by reducing
the size and weight of major components, while also improving efficiency. Weight reductions include more than 40 kg from
the redesigned hybrid system, including more than 8 kg each from the transaxle and the redesigned nickel-metal hydride
The air-conditioning unit is thinner, lighter and more efficient. Improved routing of the refrigerant contributes to
power consumption savings at the compressor of 12 per cent.
More than half the Prius C body shell is made from high-tensile steel, which cuts weight and contributes to fuel
The engine has no accessory belts and can be operated in Eco mode to reduce energy consumption by governing the
throttle and electric air-conditioner.
EV mode allows Prius C to be driven solely on electric power for short distances (1-2 kms) at low speed (under 40
km/h) - providing quiet driving in suburban neighbourhoods.
A quick-acting catalyst reduces warm-up time to help lower emissions while the battery has been redesigned for
faster recharging in slow-moving traffic.
Key drivetrain components are located within the chassis to help provide optimum interior space and handling as well
as enhanced weight distribution.
The Prius C centre of gravity is low, contributing to its flat ride and nimble handling, while its strong body
provides a stable platform for the long-travel, all-coil suspension. The front suspension uses a MacPherson strut design
and the rear rides on a tuned torsion beam. Coil-spring and shock-absorber characteristics have been tuned to enhance
handling, flat turning and ride comfort.
Exterior colours include two new vibrant mica metallic paints - Sunrise (orange) and Aqua - and a crystal pearl White
The futuristic yet passenger-friendly interior uses black as the basic interior colour with contrasting lighter
colours for the door trims, seat surfaces and the instrument panel.
Prius C, like all new Toyota vehicles, is covered by Toyota Service Advantage with a capped price of $130 for each of
up to six scheduled services in the first three years or 60,000km##.
* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as
on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are
** Source of fuel consumption data: ADR 81/02. Fuel consumption and emissions data will vary depending on driving
conditions/style, vehicle conditions and options/accessories.
^ The Bluetooth™ word mark is owned by The Bluetooth SIG, Inc. Not all devices will be
compatible and functionality will vary depending on the device.
^^ iPod® is a trademark of Apple, Inc. Not all devices will be compatible and functionality
will vary depending on the device.
# Available in the following metropolitan areas: Adelaide, Brisbane, Canberra, Gold Coast, Melbourne,
Perth and Sydney; it operates from information provided by Intelematics Australia and may not cover all road incidents
## Maximum payable for standard scheduled servicing (normal operating conditions) until first of 3 years
or 60,000kms (up to the first 6 services). Conditions apply and Government and Rental vehicles are excluded.