TVR to return to production
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5th July, 2015
TVR, the British sports car brand, is coming back to production with an
all-new Cosworth powered sports car engineered in collaboration with F1 and road car designer Gordon Murray.
TVR has developed a product and launch programme that will see at least four new models brought to market over the
next ten years.
Positioning and pricing is set to be consistent with TVR’s past market positioning and highly competitive within its
TVR, has announced that it will return to the market with an all-new British designed and built sports car. The
company, which has a new management team, has developed the new car in collaboration with Gordon Murray Design and
Cosworth, each providing much of the core design and engineering capability for the all-new TVR. This incredible project
is already well advanced with over a year of development completed so far.
TVR will issue more specification details and early images later in 2015, but the car will continue the tradition of a
classic British two-seat sports car with a composite ground effect aero chassis and body package using Gordon Murray
Design’s innovative iStream technology. Enthusiasts will also be delighted to know that the car will feature the
traditional TVR 'DNA' of a front engine with rear wheel drive and a manual transmission, powered by a normally aspirated,
dry-sumped, V8 engine, developed and engineered by Cosworth.
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Les Edgar, Chairman of TVR said: “We know that a new TVR has to be better than just good – it has to be
outstanding. From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and
Cosworth’s track records within motor sport and high performance car design and engineering speaks for themselves. Gordon
Murray Design and Cosworth are the perfect partners for TVR and together, we will deliver a truly exceptional new
Production of the car will begin in 2017, and will be offered to the market at a competitive price point within its
segment and consistent with TVR’s positioning in the past. TVR has prioritised the company’s position as an all-British
institution, and the cars will be completely produced in new UK factory premises.
Gordon Murray, Chairman of Gordon Murray Design comments: “TVR is an iconic brand which has been an important part
of British sports car manufacturing for many decades. Its return to manufacturing is an exciting development and the car
deserves the best chassis and powertrain that can possibly be delivered. To that end, I am delighted that our company is
involved with the project, and that TVR are using our iStream technology.”
Bruce Wood, Cosworth Technical Director, said: “We are proud to see Cosworth’s industry-leading engineering at the
heart of the revived TVR brand. Our team has been working closely with TVR and Gordon Murray Design to develop a
powertrain solution that perfectly complements the exceptional performance characteristics of the new car. It’s an
exciting project and one which well suits Cosworth’s engineering expertise.”
Les Edgar continues “We are a well-funded, well-supported organisation and boast a vastly experienced management
team. We are here to stay and we have a fully evolved ten year plan for product and business development, and are
committed to deliver on all the targets we have set ourselves - as we have done to date.”
“Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have
had an enormous amount of unsolicited interest from businesses, individuals and investors internationally. Such is the
strength of the brand and the passion of its followers. It is a real privilege to be a part of the revival of a great
British marque - one that will succeed through our single-minded desire to produce exceptional sports cars.”