Volvo Concept Universe
24th April, 2011
The Volvo Concept Universe is a large sedan with a new
design language that Volvo suggest recalls the lines of classic Volvo models.
"The Concept Universe offers the world a sneak preview of what people can expect from our next
top-of-the line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.
The Concept Universe has been designed to spark a subconscious desire and a feeling of eternal
It moves towards the future with its sleek roofline and contemporary solid rear.
"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test
of time," says Peter Horbury, Vice President Design at Volvo Car Corporation.
"We will compete with the best with our special kind of Scandinavian Design. It is unmatched in
performance and technology, but without superficiality or complication."
User-focused and pure
The interior of the Concept Universe is a comfortable, cultivated environment that is also
user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably
relaxed in the rear.
The in-command driver environment has intuitive controls and a touch-screen that approaches the
hand when the driver reaches towards it - with everything operated from a seat that is inspired by
Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat
and becomes part of the seating environment.
The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear
until it fully transforms into a light rear seat haven of calmness.
Concept Universe is full of classic forms, materials and textures, used with a twist to provide a
special contemporary luxury experience.
"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make
Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of
design and technology among modern luxury car buyers. This trend paves the way for our success. We
are convinced that our special brand of luxury has a great future," Peter Horbury concludes.
"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We
are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later,
we will show the design in Europe and the United States in order to bring it into the global context
that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo