Next Car Pty Ltd 
Australia's Easy Reading New Car News Journal

Home | News | Road Tests



Volvo Concept Universe

www.nextcar.com.au (copyright image)

www.nextcar.com.au (copyright image)

Home > News > Volvo

24th April, 2011

The Volvo Concept Universe is a large sedan with a new design language that Volvo suggest recalls the lines of classic Volvo models.

"The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The Concept Universe has been designed to spark a subconscious desire and a feeling of eternal beauty.

It moves towards the future with its sleek roofline and contemporary solid rear.

"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation.

"We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."

User-focused and pure

The interior of the Concept Universe is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.

The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.

Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.

CINNAMON COLOUREDS FARMSTAY (copyright image)
Self-Catering Holiday
Accommodation in
Denmark, WA
..... more

The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness.

Concept Universe is full of classic forms, materials and textures, used with a twist to provide a special contemporary luxury experience.

"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.

"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.


ROAD RAMBLINGS 
CLICK FOR DETAILS

Hear Chris Goodsell
Talk Motoring On
Radio & Internet
..... more


More Volvo News ..... here
Concept Vehicle News ..... here

Top of page

Next Car Pty Ltd 
Australia's Easy Reading New Car News Journal

About | Car Clubs | Home | News | Road Ramblings | Road Tests | Subscribe | Top Drive

  2011   All rights reserved.   Next Car Pty. Ltd.