It may come as a surprise that these two highly regarded brands have announced a partnership. The relationship presents a unique opportunity for Volkswagen to reach out to the loyal and growing number of Volkswagen drivers in Australia, many of whom have families. Volkswagen’s commitment to the highest safety standards in their vehicles has seen an increasing number of Australian families choosing to drive a Volkswagen.

“Volkswagen is delighted to announce an ongoing relationship with The Wiggles,” said Jutta Dierks, Managing Director, Volkswagen Group Australia. “Australia is an extremely important and growing market for Volkswagen and our relationship with The Wiggles further enhances our presence here in this market. We see enormous potential for continuing to serve the community; in this case through involvement with Early Childhood initiatives, a subject close to our hearts and, of course, many of our loyal Volkswagen customers. Considering the first Big Red Car was a Volkswagen Beetle, the relationship is a natural one.”

Since Volkswagen vehicles were first introduced commercially in Australia in the 1950s, the Australian motoring public has forged a love affair with them that has lasted the test of time and continues to this day. The culture of reliability, friendliness, safety and accessibility that Volkswagen engendered was rewarded by customer loyalty that continues. Today, Volkswagen is one of Australia’s fastest growing brands and is a leader in innovative diesel and petrol engine technology.

The Wiggles are celebrating their 17th year as a children’s entertainment powerhouse. They have devised a catalogue of music, television, video and film that have proven to be modern classics. Like Volkswagen, The Wiggles have kept a close link to the Australian public and have been rewarded with immense popularity, with both parents and children alike. When it comes to live performances, it is nearly impossible to find a live act, for any age group, anywhere in Australia, that comes close to matching their popularity. It has been estimated that half of all Australian toddlers either enjoy The Wiggles on DVD or CD at home or have been to a Wiggles concert. If you add that to the many hundreds of thousands of parents who have listened to and seen The Wiggles, then the figures become staggering. In Australia their annual end of year national tour sells over 150,000 tickets.

“As Volkswagen drivers themselves, Anthony, Jeff, Murray and Sam are all extremely pleased to be a part of this important initiative,” said Mike Conway, Managing Director, The Wiggles Pty Ltd. “The road safety education of the children, and adults, of our community are a very high priority. The Wiggles are exceptionally happy to work with Volkswagen in promoting this fundamental message.”