Volkswagen Prepares For US Production (Again)
18th May, 2009
The Governor of the State of Tennessee, Phil Bredesen, and
Professor Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen AG with responsibility for ‘Group
Production’, was joined last week, by invited guests to celebrate the erection of the first wall at the new US
factory in Chattanooga, Tennessee, USA. The plant represents a major milestone for the Volkswagen Group in
attaining its ambitious growth targets for the North American market.
Production in Chattanooga will commence in 2011 with a maximum annual capacity of 150,000 vehicles. Over the
coming months, modern, environmentally-friendly buildings housing a body shop, paint shop, assembly and offices
will be built on the site which covers approximately 6.4 km2.
“Our own car production ‘made in America’ is an important core element of our growth strategy on the US
market. That is why today is a major milestone for the Volkswagen Group. The automobile will always be an
essential part of the American way of life. Despite the present situation on world markets, the US market will
recover and Volkswagen will be ready when that happens,” said Heizmann. ”Our new plant in Chattanooga
sends a clear and strong message for Volkswagen, for the automotive industry and for the State of Tennessee. The
United States is a great car nation and we believe in a promising future for Volkswagen here.”
Volkswagen Group of America will invest one billion dollars in the plant and employ 2,000 people. The
Chattanooga factory will build a new mid-size sedan specially designed for the North American market.
Approximately 30 per cent of these cars will be powered by Volkswagen’s TDI Clean Diesel Technology.
“This is a big day in our company’s history. Today, we are putting down new roots in the United States of
America. And we are entering a long-term partnership with this community, this state and this country,”
said Frank Fischer, Chairman and CEO of Volkswagen Group of America Chattanooga Operations, LLC.
With the construction of the Chattanooga factory, Volkswagen is also assuming special responsibility for the
environment. Apart from energy-saving ventilation systems which compensate for fluctuations in outside
temperature, the production halls will also feature efficient industrial lighting systems with reflectors.
Furthermore, Volkswagen has given an undertaking to plant a seedling for every tree felled to make way for the
Moreover, Volkswagen is making a commitment to the people in the region. At the end of March, Volkswagen
already announced it would be participating in the “Partners in Education” programme, contributing some 5.3
million dollars over a five-year period. The partners are regional universities as well as vocational training
institutions and local schools.
In 2008, the Volkswagen Group produced 6.347 million vehicles worldwide, some 66.2 per cent of which (4.201
million vehicles) were built outside Germany. The Chattanooga factory will be the 62nd facility in the
production network of the Group with its nine brands.
The goal of the Volkswagen Group is to triple sales in the USA by 2018 under its growth strategy. This
strategy is based on the five pillars of product strategy, brand strategy, dealer network, organisation and
local production. The new strategic orientation coincided with the relocation of the Volkswagen Group of
America headquarters to Herndon, Virginia, in early 2008. In spite of the market downturn, Volkswagen grew
market share in the first four months of the year by 43 per cent.