America's New Presidential Era Begins With a New Cadillac
20th January, 2009
Today, as Americans prepare for the inauguration of a new president of the United States, another new Cadillac will
grace Pennsylvania Avenue to lead the proceedings. President Barack Obama will ride in an all new Cadillac
Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents.
“Cadillac is honoured to again provide a new Presidential Limousine,” said Mark McNabb, North America vice
president, Cadillac/Premium Channel. “This is a great American tradition that we’re delighted to renew with an all
new car featuring the best of Cadillac’s dramatic design and technology.”
The image of an American president greeting crowds from a Cadillac limousine dates to President Woodrow Wilson and
the early days of the automobile, and continues into a new era. The latest Cadillac Presidential Limousine is a
completely new design, succeeding the DTS Presidential Limousine that debuted in 2004. The new car incorporates many
of the dramatic design and technology features of new and highly acclaimed Cadillac vehicles in a purpose-built format
tailored to specific and exacting specifications befitting presidential transport.
Inside and out, the Cadillac Presidential Limousine includes many of the brand’s signature design elements.
Assertive, modern and elegant, the front of the car includes the intricate, dual-textured grille made famous by
Cadillac’s most popular current models, the CTS sport sedan and Escalade. Vertical design elements, such as the car’s
front and rear lighting, mirror those used on production models.
For largely functional reasons, such as optimal outward visibility, the car is slightly more upright than its
predecessor. However, this new Cadillac Presidential Limousine occupies roughly the same overall footprint on the road
as the previous model, with a similar size and proportion.
The side and rear profiles of the new Presidential Limousine are classic, elegant forms, evocative of Cadillac’s
STS and DTS luxury sedans. Inside the cabin, the car includes the finest examples of Cadillac’s recent renaissance in
design, technology and craftsmanship. The cabin blends modern design and technology with old-world craftsmanship.
Major aspects of the cabin are cut and sewn by hand, the same process used in popular Cadillac models such as the CTS
Naturally, many purpose-built aspects of the car are specially designed and prepared for presidential use. The rear
passenger area includes an extensive executive compartment with ample seating space, outward visibility and useful
mobile office features.
The car was designed, developed and tested by specialists who adhered to an extensive set of specifications. It was
subjected to extreme testing to ensure performance that achieves precise functional requirements. In doing so,
security provisions were undertaken at all times during development to ensure the car’s functional capabilities are
preserved and confidential.
An embroidered presidential seal is positioned in the centre of the rear seat back panel, as well as on each rear
door trim panel. Presidential seals are also affixed to the exterior rear doors. The U.S. flag is placed on the front
right mudguard, and the presidential standard is located on the front left mudguard when the president travels in the
vehicle. High-tech LED spotlights illuminate the flags at night.
History – Cadillac and the U.S. Presidency
Cadillac has built limousines and special vehicles for U.S. presidents, diplomats, ambassadors and foreign
dignitaries since the early 20th century, an iconic aspect of the brand that continues today.
Cadillac’s central role began during World War I, when many Cadillac engines and cars were transferred to military
and government service because of their superior durability and power. One of the first chief executives to use a
Cadillac was President Wilson, who rode through the streets of Boston during a World War I victory parade in 1919. A
lavish 1928 Cadillac town car was used in the Calvin Coolidge administration.
In 1938, two Cadillac convertibles, dubbed the "Queen Mary" and "Queen Elizabeth," were delivered to the U.S.
government. Named after the great ocean liners of the time, which in turn were named after great Queens of the British
Commonwealth, the vehicles were 21.5 feet long, weighed 7,660 pounds and were equipped with a full ammunition arsenal,
two-way radios and heavy-duty generators. Durable and reliable, the two "Queens" served Presidents Franklin D.
Roosevelt, Harry S. Truman and Dwight D. Eisenhower.
President Eisenhower, known as a car buff, rode in one of the first Cadillac Eldorado models ever produced during
his 1953 inaugural parade. The Eldorado represented a high point in automobile design history, as it had the first
wraparound windshield, a feature quickly adopted on other new production models.
In 1956, the Queen Mary II and Queen Elizabeth II convertibles replaced the original series. The vehicles were
slightly smaller, but like their predecessors, were fully armoured and featured state-of-the art communications.
Moreover, the vehicles were fitted with narrow rims inside the tyre in case the tyres were shot out. The Queen Mary
II and Queen Elizabeth II served not only President Eisenhower, but also Presidents John F. Kennedy and Lyndon B.
Johnson. Both vehicles were retired in 1968.
The Ronald W. Reagan administration was delivered a 1983 Cadillac Fleetwood limousine and a Cadillac Fleetwood
Brougham – Presidential Series was delivered to the William J. Clinton administration in 1993. Unlike previous
models that typically were Cadillac cars adapted and modified by independent limousine companies, the 1993
Presidential Brougham was designed, developed and manufactured totally within General Motors and Cadillac. This
included an extensive set of security measures to maintain confidentiality, a process that continues today.
Currently, the 1983 Cadillac Fleetwood limousine resides at the Ronald W. Reagan Presidential Library and Museum
in Simi Valley, California, while the 1993 Cadillac Fleetwood Brougham is at the Clinton Presidential Centre in
Little Rock, Arkansas.
Cadillac has manfactured two presidential limousines this decade that remain in service. The first was a
Deville Presidential model delivered to President George W. Bush in 2001. In 2004, President Bush debuted a new
DTS Presidential model. It was the first application of a new design that launched later that year for the
production DTS full-size sedan.
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