Changes To Jaguar Heritage
An artists impression of how|
the new logo will look on
Browns Lane museum building
26th April, 2009
The Jaguar Daimler Heritage Trust, (JDHT) an independent
educational charity which holds Jaguar’s collection of historic vehicles, is to change its name to
Jaguar Heritage and forty-three cars from the collection are to be offered to other museums or sold at
The name change and sale is part of the restructuring of the famous collection which will see closer
links with Jaguar Cars. The museum, which is situated at the old Browns Lane factory site will now open
to the public five days a week and on the last Sunday of every month.
Chairman of the Trust and Managing Director of Jaguar Cars, Mike O’Driscoll, said: "The link
between Jaguar Cars, the Trust and the activities that it carries out around the world are an important
part of the future of the company."
"When we launched the new XKR and XFR to the media in Europe recently we were supported by cars
from the Trust. It is important that we maintain the link to our heritage and the famous vehicles that
have gone before like the C-type and D-type. They are not only part of the history but also part of the
sporting pedigree that is Jaguar."
He added: "Jaguar is becoming a sports car company again and we have exciting plans for the
future. Our links to the past in terms of the 100 plus cars that we will have in the collection and the
activities that they will be involved in with new cars around the world will be an important part of our
The day to day running of the Museum has been taken over by founding trustee Peter Mitchell OBE who
has carried out a review of the collection of vehicles as the first stage of a plan to improve and
develop the public display facilities that are currently located at Browns Lane.
Since the foundation of the JDHT in 1983, the Trust has allowed unrestricted growth of the collection
to over 180 vehicles, many of which are duplicated or do not fit within the collecting policy of the
Peter Mitchell said: "We are now carrying out a degree of rationalisation and cars that are not
required, mostly duplicate vehicles, will be donated, loaned or sold to other museums as laid out by the
Museum Libraries and Archives Council (MLA). Bonhams will sell the remainder at their classic car auction
at the Silverstone Classic meeting on July 25."
Peter added: "Money raised from the sale will only be used to buy other vehicles that are more
relevant to the museum or go towards the cost of conservation or restoration of vehicles held in the
"We want to make the museum an important call for tourists in the British motor heritage trail but
ensure that the cars that we maintain will fly the Jaguar flag supporting Jaguar Cars at their launches
and events as well as operating at heritage events around the world."
Details of the cars that will go under the hammer will be announced in coming weeks.