Jaguar Land Rover’s Special Operations acquire huge British
The James Hull Collection has been acquired by|
Jaguar Land Rover’s Special Operations
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28th July, 2014
- Vast collection of 543 cars amassed by British enthusiast James Hull acquired by Jaguar Land Rover
- Jaguar models in the collection include an SS100, a rare alloy XK120, early E-types and a MK X once owned by Sir
- The acquisition underscores Jaguar Land Rover’s investment in its history, through its newly opened Special
Operations division which includes the Jaguar Heritage business
- A brand new Jaguar Heritage workshop at the historic Browns Lane, Coventry, site will maintain the Jaguars in the
collection – this new facility will also offer Jaguar warrantied servicing and restoration of the company’s classic
- The cars in the collection will be actively used to support Jaguar brand events and customer experiences around the
Jaguar Land Rover has announced that it has purchased what is thought to be the largest privately owned collection of
The collection assembled over many years by British enthusiast James Hull, includes 543 mostly British classic cars
and features many significant Jaguar models including XK SS, C, D and E-types. The acquisition underscores Jaguar Land
Rover’s increased support and focus on heritage. The cars in the collection will be actively used to support brand and
experiential marketing to develop the brands and business in existing and emerging markets.
The collection which has been painstakingly assembled and restored by James Hull, British car enthusiast, entrepreneur
and philanthropist, has at its core over 130 Jaguars. These include early Swallow Sidecars and Swallow coachbuilt Austin
Sevens, plus a full and diverse range of pre-war SS models, 7 XK 120s – including a rare alloy-bodied example, C- and
D-types, an XKSS, 8 E-types, 30 classic Jaguar ‘Mark’ model saloons plus 19 XJS models and over 20 XJ saloons with
interesting and famous previous owners. The majority of these cars are in outstanding condition, with many having
fascinating histories behind them. The collection also features many other iconic and famous British cars and models.
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This acquisition is part of an increased commitment by Jaguar Land Rover to protect and nurture the rich heritage
possessed by both brands. It follows the recent commencement of Special Operations, which has been established to develop
and oversee heritage and the making of special vehicles, such as the recently announced
7. The limited edition Project 7 is an F-TYPE modified with inspiration from the legendary D-type. The Project 7 name
refers to the seven outright Le Mans victories scored by Jaguar and is appropriate given this is the 60th Anniversary of
the making of the D-type.
The Jaguar Heritage business, part of Special Operations, recently announced the build of six perfect examples of the
E-type that was made in 1963. The new Lightweights will hand-built by highly skilled Jaguar craftsmen in a new Jaguar
heritage facility at Browns Lane, less than a hundred yards from where the original cars were assembled in 1963. This new
facility will utilise those same skills to offer Jaguar warrantied servicing and restoration of the company’s classic
The cars in the collection will be actively used to support experiential marketing with customers and for global brand
events. A good example of this will be the global launch of the Jaguar XE in early September together with many other
events and activities in new and emerging markets. It is in these newly developing markets that heritage can play a key
role in establishing and developing the brand.
John Edwards, Managing Director of Special Vehicle Operations commented “We are delighted that Jaguar Land Rover
has come to an agreement with James Hull to secure the future of this very significant collection of Jaguar and British
cars. We share the same objective as James to keep this unique collection in British hands and we are delighted this
agreement secures their custody for the future. We look forward to continuing to work with James going forward as we
develop our heritage activities.”
“Heritage is becoming an ever more important differentiating factor when it comes to experiential customer
marketing and in developing our brands in new and emerging markets. Jaguar and Land Rover have a combined “back
catalogue” of over one hundred and forty years to draw upon and some of the most iconic vehicles in the industry. In
addition with the explosive growth and interest in classic car events worldwide and the increase in the size and value of
the market, there is a strong brand and business rationale underpinning this agreement.”
James Hull commented “Travelling all over the world to build the collection over the years has been a labour of
love and a life’s work, so my primary motivation was not to get the maximum price but rather to secure the future of the
collection in this country with the right custodian. I have got to know Jaguar Land Rover well in recent years and they
have borrowed cars from the collection for events such as the Mille Miglia and supporting Jaguar in China. They are the
perfect custodians to take the collection forward and I know it is in safe hands.”