Maserati At Geneva: More Models, More Success
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The new Maserati GranSport MC Victory
at the 2006 Geneva Motor Show
on this page,
2nd March, 2006
The 2006 Geneva Motor Show has seen Maserati celebrate a successful start to the year with the launch of the Maserati GranSport MC Victory to mark its motorsport success in the 2005 FIA GT Championship.
After the 5,659 Maseratis delivered worldwide last year for a global sales growth of 22.8%, in January and February of 2006 Maserati registered a further increase in worldwide sales. This figure and the dramtic growth to reach it stands in stark contrast to the 518 cars Maserati delivered worldwide as recently as 1998.
In North America, Maserati's largest market in the world accounting for about 37% of the overall volumes, sales nearly doubled over the twelve months of 2005. In Europe, Italy retains its recently acquired leadership position as Maserati's largest market, followed by Germany, the United Kingdom, Switzerland and France.
Maserati operates in 57 countries in five continents with an overall network of 281 dealerships, an impressive further growth if one compares these figures with the reality of 1998, when Maserati was present in only 17 markets, through 142 dealerships.
THE CORE OF THE GROWTH: MASERATI QUATTROPORTE
The Maserati Quattroporte not only accounts for a significant share of Maserati's commercial success but has also opened up a whole new segment for Maserati.
Of the 5,659 Maseratis delivered worldwide in 2005, 3,591 were Quattroportes, with its balance of elegance and sportiness combined with state-of-the-art technology and distinctive Maserati style that is most appealing to an ever growing community of dynamic business people and opinion shapers that were not part of the Maserati family before.
The Maserati Quattroporte family has grown today to include two additional models - the Quattroporte Executive GT and the Quattroporte Sport GT, both of them on display in Geneva - that further emphasise what has been defined the "best handling super sedan on the planet".
MASERATI GRANSPORT MC VICTORY:
Maserati's success is not only spelled out by the Maserati Quattroporte as the Maserati GranSport continues to achieve significant sales results. Making its world debut in Geneva is the Maserati GranSport MC Victory, a limited edition model of only 180 units and a deserved tribute to Maserati's success in motor sports - the name intends to celebrate the greatest achievement of Maserati's 2005 motor sports season: the victory of the FIA GT Manufacturers' Cup - and the expression of Maserati's commitment to sportiness.
On each side, the Maserati GranSport MC Victory has a small enamelled Italian flag, similar to the one worn in official races by the Maserati MC12 driven by professionals like Michael Bartels, Andrea Bertolini, Timo Scheider, Eric van de Poele and Karl Wendlinger. The front splitter of the Maserati GranSport MC Victory was redesigned to guarantee more air load at high speeds with the addition of the two lateral aerodynamic profiles and a bigger protrusion. The sporty look is clearly expressed by the extensive utilisation of blue carbon fibre for the front and rear bumpers and for the interiors, where the typical elegance and colour matching of all Maseratis is stressed by a selection of leathers and Alcantara trim on the upper dashboard, the door panels, in the central part of the racing carbon seats to emphasise the sporty look and on the steering wheel for grip.
The blue carbon fibre matches the Blue Victory body, a new colour inspired by the blue livery of the Maserati MC12 at the world preview of the car, at the 2004 edition of the Geneva Motor Show. The Maserati GranSport MC Victory boasts the most powerful version of the Maserati 4.2 litre V8 engine, a power unit that punches out 400 HP and a maximum torque of 452 Nm for a top speed of 290 km/h at 7,550 rpm. Each Maserati GranSport MC Victory is made unique by a 1-to-180 individually numbered badge with celebration logo.
Just six of these cars have been allocated to Australia and New Zealand. They will begin to arrive from the middle of the year.
MASERATI GRANSPORT SPYDER
The Maserati GranSport Spyder maintains every ounce of the aggressiveness and temperament of the Maserati GranSport Coupe, stressed by a 10 mm lowered set up, a very pronounced front lower spoiler and side bars elegantly integrated into the body - all resulting in improved aerodynamic performance.
Nineteen-inch alloy wheels of the same design as those used in the Maserati Trofeo Championship series coupled to specially produced tyres add to the very athletic look of the car. The 400 HP V8 4.2 litre engine makes the Maserati GranSport Spyder, at 285 km/h, one of the fastest open-air cars on the planet. Thanks to new specific software, the GranSport Spyder offers even faster gear changing, on average 35% faster than its predecessor.
The design and materials of the interior are a mix of leather, high-tech fabric and the most use of carbon fibre in the class. The upper part of the dashboard is trimmed in leather, while the central area, framed by the piping, is trimmed in BrighTex®, the same high tech fabric of the racing MC12.
The Maserati GranSport Spyder, recently seen at the Melbourne International Motor Show, will go on sale in Australia and New Zealand in the middle of the year.
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