McLaren for Australia
1st December, 2010
As reported by Next Car on
2010, McLaren Automotive had a desire to appoint a dealer in Australia for their upcoming range of
sports cars. Today, it has been announced that the Sydney-based dealer Trivett has been appointed as the
Australian dealer for McLaren.
This positions McLaren's new high-performance sports car, the MP4-12C, for an Australian release in
McLaren Automotive has announced that it plans to compete at the top level of the sports car market
with a range of premium, high power, highly efficient, lightweight, luxurious, carbon-based cars. The
first in that range of exclusive cars will be the McLaren MP4-12C, and Trivett will begin selling the 12C
from late 2011.
Ian Gorsuch, McLaren Automotive's Regional Director for the Middle East, Africa and Asia Pacific, said:
"I am pleased to announce the new partnership between McLaren Automotive and our representative in
Australia, Trivett. They are among the best car retailers in the region - if not the best. Australia is a
key market for us, and the extremely positive feedback we have received so far from potential customers
is evidence of the strength of the McLaren brand there."
Gorsuch continued, "At McLaren Automotive, we believe that by combining quality and innovation, we
can offer a unique product range of pure McLarens. The icing on the cake will be the highest standards of
customer care, as we are well aware that a great ownership experience is as valuable as great driving
enjoyment. By joining forces with Trivett, whose reputation and experience in the Australian market have
proved highly attractive to us, we will ensure our customers receive the very best on both fronts."
Greg Duncan, Executive Chairman of Trivett said, "This is, indeed, a watermark moment in the 25
year history of Trivett. We're thrilled to be appointed as McLaren's official Australian dealer. Yes,
this appointment continues our association with quality, prestige marques, but it does more than that,
it also brings to our company what will undoubtedly be some of the world's very best sports cars. That
makes for an exciting future."
"Cars like the 12C will change the Australian motoring landscape, and with Trivett's support, the
team at McLaren can expect outstanding results in this territory," Duncan concluded.
Trivett will join an initial global network of 35 partners in 2011 who will be responsible for
selling an initial annual production run of up to 1,000 12Cs, ensuring exclusivity and a new driving
experience for owners.
Subsequently, as McLaren Automotive moves to a full model range of high-performance, two-seat,
mid-engine sports cars by the middle of the decade, the aim is to produce around 4,000 models annually
from a brand new manufacturing facility, the McLaren Production Centre.