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2006 Mitsubishi 380 VR-X
2006 Mitsubishi 380 VR-X



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6th March, 2006


Mitsubishi's sales continued to build in February with an increase in overall market share, a 41% lift in 380 sales and the car gaining further market share against its rivals.

The Company's market share grew to 5.6% (up from 5.1% in January) on the back of a continued strong performance of Lancer and Triton, and a much improved sales result from its all-new large car, the 380.

Lancer sedan continued its excellent sales result, with the new 2.4 litre MIVEC engine, and a $19,990 price positioning being responsible for the model's market performance. The 2.4 litre MIVEC Lancer has continued to record exceptionally strong growth; 25% increase in sales January over December, and a further 34% increase in February's sales over January.

Triton has also been a star performer for Mitsubishi for the last 12 months, due to its no-nonsense reliability and great value for money. Increased 4WD sales of the model can be attributed directly to the introduction of the sporty GLX-R model that was released in March '05, while the 2.4 litre petrol engined entry model 2WD has been the subject of a great promotional offer (free tray and air conditioning at a very competitive price point) that has driven its sales.

Sales of the 380 increased by 41% over January, supporting Mitsubishi's confidence that the car would take time to establish itself, and then grow month-on-month to an acceptable level and role within the total model range. It is the best sales performance for the car since November (the first full month of sales after launch in mid-October).

In a market segment (Falcon and Commodore dominate this segment) that grew 32% February against January, the 380 increased its market share by outstripping that growth (380 sales grew by 41%). Comparisons made against a wider selection of likely competitors in the combined Medium/Large (non luxury) market segment are even better. This group increased their volume by only 25% compared with 380's 41% in the same time.

President and CEO, Robert McEniry, said that he was satisfied with the February result.

"It is pleasing to see that the sales of 380 have turned around, and I expect that they will improve each month from here on. To be gaining market share in a really tough market is no mean feat, and I am looking forward to the next couple of months as we get the full effect of the LE campaign and also fleet sales continue to kick in," Mr McEniry said.

"Most importantly however, we see strength building in our entire product range. Consistent growth in lead indicators such as Weekly Order Write, and Wholesale Sales are clear pointers for confidence that Mitsubishi's market share will continue to increase. When combined with the profitable 3rd quarter results announced by parent company MMC in February, along with the excellent response to new products unveiled at the Melbourne Motor Show, there are now clear signs that the Company is on the threshold of continuing improved performance."



Mitsubishi Triton GLX-R
Mitsubishi Triton GLX-R



Other Mitsubishi news: here.





The Top Drive of 2005!
THE TOP DRIVE
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