Peugeot Sponsors Women’s Golf Australia


Maisie Mooney and Mathew McAuley
President of the WGA, Maisie Mooney and
Peugeot Automobiles Australia's National
PR Manager, Mathew McAuley, met to finalise
the innovative agreement to launch the
'Peugeot Women's Classic' recently in Melbourne

26th September, 2005

Women’s Golf Australia (WGA), the peak organisation for women’s amateur golf in Australia, has announced an unprecedented sponsorship agreement with Peugeot Automobiles Australia.

The partnership between WGA and Peugeot sees the international car manufacturer as the naming-rights sponsor for an all-new event on the Australian amateur women’s calendar.

The 2006 Peugeot Women’s Classic will be open to all amateur women golfers across the country, with state finalists being flown to Sydney during the 2007 AAMI Women’s Australian Open where they will compete for a trip to the Peugeot International Pro AM in Paris.

Maisie Mooney, CEO of the WGA said, “Over the last decade women’s golf has been driving forward and creating a noticeable impact on the sporting arena. As Australia’s women golfers move into top gear it’s only fitting to build a partnership with such a responsive, stylish and sporty brand”.

Peugeot will host the 2006 Peugeot Women’s Classic, as well as being the Official Car of the 2006 and 2007 AAMI Women’s Australian Open. Peugeot will be supplying courtesy cars to the Open players as well as offering the 307CC as a ‘hole-in-one’ prize for the professional tournaments.

With participation in women’s social golf increasing by 46% in the past seven years, the Peugeot/WGA fit is perfect.

Rob Dommerson, Managing Director of Peugeot Automobiles Australia, said, ”With Women’s Golf Australia we are forging a relationship with those who know how to enjoy the good things in life.

“Women’s golf has gone from strength to strength and players of the sport have become visibly far more fashion and lifestyle conscious. We are delighted to be able to share in this success and to move women’s amateur golf to a new level” Mr Dommerson added.

The French style and precision of the Peugeot brand reflects the recent style change amongst female golfing professionals who now sport designer wears to match their highly engineered equipment.

This opportunity made possible by the Peugeot sponsorship is a first for Women’s Golf Australia and sees the start of a mutually beneficial pairing sure to be a positive influence on women’s amateur and social golf in Australia.

About the 2006 Peugeot Women’s Classic:

Approximately 110,000 female members from 1,500 golf clubs will be invited to participate in the Peugeot Women’s Classic which will be staged by WGA as a Three Ball tournament.

Entry into the tournament will be $5 entry fee per player and played at club level from January through to September 2006, culminating in state final play-offs October through December and a national final in February 2007.

In the initial round, each winning team will collect a prize and go on to represent their club at state finals where each participant will receive additional gifts and on-course prizes will be awarded.

The winning team from each state will be flown to Sydney to compete in the national final to be held during the week of the 2007 AAMI Women’s Australian Open at Royal Sydney Golf Club.

National finalists will receive further gifts culminating with the winning team being invited on an all-expenses-paid trip to France to play in the Peugeot International Pro-AM as guests of Peugeot.

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