Rolls-Royce exhibition at BMW Museum
The exhibition is open from 21st March 2013 until late March
at the BMW Museum in Munich (Germany).
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20th March, 2013
The first ever Rolls-Royce Motor Cars exhibition at the BMW Museum in
Munich opens tomorrow (local time). The unique exhibition, entitled ‘Strive for Perfection’, celebrates the tenth year of
the renaissance of the Rolls-Royce marque under BMW Group ownership. The exhibition also commemorates yet another key
milestone in the history of the Rolls-Royce brand – the 150th anniversary of the birth of Sir Henry Royce (27th March
1863-22nd April 1933).
The displays tell the story of the super-luxury goods manufacturer in chronological detail; from the meeting of the
company’s founders, Sir Henry Royce and the Honourable Charles Stewart Rolls in 1904, through to the present day.
Situated in the landmark BMW Museum bowl and covering more than 1,000 square metres over five floors, the exhibition
includes 15 original Rolls-Royce motor cars dating from 1907 to 2012. The collection includes the famous Rolls-Royce
10EX, one of the most significant experimental cars in the world, built in 1926 to demonstrate the performance potential
of the ‘New Phantom’. Sir Henry Royce engineered and drove 10EX himself in his relentless pursuit of automotive
The historic cars are complemented by beautiful descriptive displays, with themes including coachbuilding,
craftmanship, Bespoke design, engineering and advertising. The narrative includes historic displays of the famous Spirit
of Ecstasy bonnet ornament and the ‘Pantheon’ radiator grille, both unmistakable symbols associated with Rolls-Royce motor
The exhibition is accompanied by displays of timeless craftsmanship from other British luxury manufacturers, including
men’s and women’s fashion, leather goods, time pieces, shoes, silver and glassware.
“This outstanding and historic exhibition proudly celebrates the tenth anniversary of the renaissance of
Rolls-Royce Motor Cars under BMW Group ownership”, said Torsten Müller-Ötvös, Chief Executive Officer. “Our
contemporary motor cars present a unique blend of German expertise and technology and outstanding British craftsmanship
and design. It is therefore appropriate that this key moment in the story of this Great British manufacturing success
story is told in the BMW Museum, an iconic location which is both the ‘soul and the memory’ of the BMW Group.”