Aston Martin Rolls Bentley and Ferrari
by Stephen Walker


Aston Martin Vanquish V12

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10th April, 2006

In the upper reaches of Australia's lucrative car market are nine marques who have no interest in selling products to the mass market. From England, Germany and Italy come the famous marques of Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Maserati, Maybach, Morgan and Rolls Royce.

Whilst positioned at the 'deep end' of a very large marketing pool, these nine famous brands sell just a handful of cars each month in Australia. The fact is, on occasions, some of these marques don't even record a single sale. Yet, as March 2006 proved, Australians are more than willing to take a fair share of these expensive modes of transport.

Sunshine Aston Martin 
Southport QLD

    Last month, Aston Martin rolled the competition by delivering 14 cars in Australia. Only the Italian marque Maserati was able to equal the outstanding effort of the Aston Martin brand. Bentley came in third with 13 sales. Lamborghini and Ferrari each recorded five sales. Rolls Royce had 4 sales. Lotus, Maybach and Morgan recorded no sales during March 2006.

    On a year-to-date basis, Bentley is a clear sales leader with 43 deliveries. Maserati is in second position on a quarterly basis with 37 deliveries. But the real surprise in looking at the 2006 sales figures is Aston Martin. The famous British marque, which is owned by the Ford Motor Company, is positioned number 3 amongst the 'grand' marques of the prestige car market, ahead of such established brands as Ferrari and Lamborghini. With 36 deliveries in Q1, Aston Martin is showing its resolve to secure itself a future in an expanding market segment.

Aston Martin has had a colourful past, just like many car companies, particularly in regard to its financial affairs. But under Ford control (under the 'wing' of the Premier Automotive Group, alongside Jaguar, Land Rover and Volvo) the marque is forging ahead and the return to Australia is obviously pleasing many buyers.

Aston currently markets three models ..... the new V8 Vantage, the DB9 and the Vanquish V12. A new model, the DBS, is less than a year away from its debut. A prestigious 4-door, 4-seater sedan is a possibility for the future, considering the pleasure that the 'Rapide' concept car provided to a worldwide audience when it was shown at the Detroit Motor Show in January this year.

After an absence of many years, followed by a period of very limited availability, it is now clear that Aston Martin is back on the road again! So far this year, thirty six buyers can attest to that notion.

Aston Martin V8 Vantage
The Aston Martin V8 Vantage
made its Australian debut at
the 2005 Sydney Motor Show.

Other Aston Martin news: here.

Other Bentley news: here.

Other Ferrari news: here.

Other Lamborghini news: here.

Other Lotus news: here.

Other Maserati news: here.

Other Maybach news: here.

Other Morgan news: here.

Other Rolls Royce news: here.

More news:

Ford Designs And Builds New V8 Diesel Engine
10th April, 2006
The launch of a new V8 diesel engine at Ford's Dagenham Diesel Centre has further strengthened the site's role as the company's global centre for diesel engineering and manufacturing ..... more

The New Audi TT Coupe
7th April, 2006
The TT, launched in 1998 – sharpened the profile of the Audi brand. Now the second generation of this model is making its debut. The new TT Coupé is even more dynamic than its predecessor ..... more

The New Passat - Full of Unexpected Pleasures
6th April, 2006
What happens when designers interpret a clear, logical, intuitively perceivable style with even more power, muscle and passion than ever before can be seen in the new Passat ..... more

Lance Armstrong To Drive Corvette Pace Car
5th April, 2006
Two racing icons will unite when Lance Armstrong of Tour de France fame, drives the Chevrolet Corvette Z06 pace car in America's Indianapolis 500 ..... more

All-New Mazda CX-9 For New York Motor Show
5th April, 2006
Mazda has announced that it will showcase the new 3.5 litre V6 Mazda CX-9 seven-passenger crossover SUV at the New York Motor Show ..... more

Morgan 4-seater Returns
4th April, 2006
The new Morgan 4-seater models that made their debut at the Geneva Motor Show in March 2006 are now available for sale in Australia ..... more

Auto Union Type C For Techno Classica 2006
4th April, 2006
The 'Techno Classica' international classic car exhibition in Essen will host Audi Tradition's stunning Auto Union Type C racing car from 1936 ..... more

World Premiere Of All-New Suzuki XL-7
4th April, 2006
The New York Motor Show (NYIAS) is the venue for the global debut of Suzuki's next head-turning vehicle, the all-new 3.6 litre V6 XL-7 ..... more

New V6-powered Outlander for NY Motor Show
3rd April, 2006
The North American Mitsubishi Outlander will be powered by a new high performance 3-litre V6 MIVEC engine to deliver outstanding acceleration and high-speed cruising performance ..... more

UK's Range Rover Sport HST
29th March, 2006
The Range Rover Sport, the most dynamic Land Rover ever, now gets an even more exciting look of the new flagship, Supercharged 'HST' specification ..... more

Aston Martin 2nd & 3rd in Sebring Thriller
21st March, 2006
The Aston Martin Racing team finished the 12 Hours of Sebring endurance race in second and third place after a thrilling finale in the GT1 competition ..... more

Audi Wins With Diesel At Sebring 12-Hour
20th March, 2006
The Audi R10 TDI has written motor sport history, winning the 12-hour race at Sebring, USA over the weekend ..... more

Nissan Develops Distance Control Assist System
19th March, 2006
In its ongoing efforts to improve traffic safety, Nissan has announced the development of Distance Control Assist System, an electronic system that helps drivers control the distance between themselves and the vehicle in front ..... more

Australia's Cadillacs For 2007
15th March, 2006
Cadillac, the luxury car division of America's General Motors Corporation, is expanding the availability of right-hand drive models, hence putting Australia on their 'radar' ..... more

Land Rover's E-terrain Technology Concept
13th March, 2006
Land Rover is showcasing innovative technologies – collectively known as the e-Terrain System – that reduce both fuel consumption and CO2 emissions while also improving the outstanding breadth of capability of Land Rover’s 4x4 vehicles ..... more

Evo IX Finishes Debut Rally, But Misses Podium
13th March, 2006
Team Mitsubishi Ralliart has achieved its primary aim with the debut of its first Evolution IX Lancer by finishing the season-opening Capital Rally in Canberra ..... more

Precious Metal - The Peugeot 407 Coupe
7th March, 2006
Peugeot have announced the pricing structure for the stunning new 407 Coupe, which goes on sale in Australia later this month ..... more

The Top Drive of 2005!
OF 2005!

Review content by Marque/Manufacturer:

Aixam  Alfa Romeo  Aston Martin  Audi  Bentley  BMW  Cadillac  Caterham  Chevrolet  Chrysler  Citroen  Dacia  Daewoo  Dodge  Elfin  Ferrari  Fiat  Ford  General Motors  Holden  Honda  Hummer  Jaguar  Jeep  Kia  Lamborghini  Land Rover  Lotus  Maserati  Maybach  Mazda  Mercedes-Benz  MG  Mini  Mitsubishi  Morgan  Nissan  Noble  Opel  Pagani  Peugeot  Pontiac  Porsche  Proton  Renault  Rolls Royce  Rover  Saab  Saturn  Seat  Skoda  Smart  Subaru  Suzuki  Vauxhall  Volkswagen  Volvo 

Other news:

Antonov  Connaught  FPV  Freestream  HSV  Jayco  Tempest 

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