Aston Martin Rolls Bentley and Ferrari
NEWS ON RADIO
with Next Car,
10th April, 2006
In the upper reaches of Australia's lucrative car market are nine marques who have no interest in selling products to the mass market. From England, Germany and Italy come the famous marques of Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Maserati, Maybach, Morgan and Rolls Royce.
Whilst positioned at the 'deep end' of a very large marketing pool, these nine famous brands sell just a handful of cars each month in Australia. The fact is, on occasions, some of these marques don't even record a single sale. Yet, as March 2006 proved, Australians are more than willing to take a fair share of these expensive modes of transport.
Last month, Aston Martin rolled the competition by delivering 14 cars in Australia. Only the Italian marque Maserati was able to equal the outstanding effort of the Aston Martin brand. Bentley came in third with 13 sales. Lamborghini and Ferrari each recorded five sales. Rolls Royce had 4 sales. Lotus, Maybach and Morgan recorded no sales during March 2006.
On a year-to-date basis, Bentley is a clear sales leader with 43 deliveries. Maserati is in second position on a quarterly basis with 37 deliveries. But the real surprise in looking at the 2006 sales figures is Aston Martin. The famous British marque, which is owned by the Ford Motor Company, is positioned number 3 amongst the 'grand' marques of the prestige car market, ahead of such established brands as Ferrari and Lamborghini. With 36 deliveries in Q1, Aston Martin is showing its resolve to secure itself a future in an expanding market segment.
Aston Martin has had a colourful past, just like many car companies, particularly in regard to its financial affairs. But under Ford control (under the 'wing' of the Premier Automotive Group, alongside Jaguar, Land Rover and Volvo) the marque is forging ahead and the return to Australia is obviously pleasing many buyers.
Aston currently markets three models ..... the new V8 Vantage, the DB9 and the Vanquish V12. A new model, the DBS, is less than a year away from its debut. A prestigious 4-door, 4-seater sedan is a possibility for the future, considering the pleasure that the 'Rapide' concept car provided to a worldwide audience when it was shown at the Detroit Motor Show in January this year.
After an absence of many years, followed by a period of very limited availability, it is now clear that Aston Martin is back on the road again! So far this year, thirty six buyers can attest to that notion.
Ford Designs And Builds New V8 Diesel Engine
The New Audi TT Coupe
The New Passat - Full of Unexpected Pleasures
Lance Armstrong To Drive Corvette Pace Car
All-New Mazda CX-9 For New York Motor Show
Morgan 4-seater Returns
Auto Union Type C For Techno Classica 2006
World Premiere Of All-New Suzuki XL-7
New V6-powered Outlander for NY Motor Show
UK's Range Rover Sport HST
Aston Martin 2nd & 3rd in Sebring Thriller
Audi Wins With Diesel At Sebring 12-Hour
Nissan Develops Distance Control Assist System
Australia's Cadillacs For 2007
Land Rover's E-terrain Technology Concept
Evo IX Finishes Debut Rally, But Misses Podium
Precious Metal - The Peugeot 407 Coupe
Aixam Alfa Romeo Aston Martin Audi Bentley BMW Cadillac Caterham Chevrolet Chrysler Citroen Dacia Daewoo Dodge Elfin Ferrari Fiat Ford General Motors Holden Honda Hummer Jaguar Jeep Kia Lamborghini Land Rover Lotus Maserati Maybach Mazda Mercedes-Benz MG Mini Mitsubishi Morgan Nissan Noble Opel Pagani Peugeot Pontiac Porsche Proton Renault Rolls Royce Rover Saab Saturn Seat Skoda Smart Subaru Suzuki Vauxhall Volkswagen Volvo
Antonov Connaught FPV Freestream HSV Jayco Tempest