Chrysler’s 300C Australian Connection



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Bob Hubbach's sketch of the original concept for the 300C
Bob Hubbach's sketch of the
original concept for the 300C

ON 30/12/05
OF 2005

You'll see it
after midday

15th December, 2005

The path to the development of the recently launched, Chrysler 300C has turned up a little-known connection with Australia.

One of the stylists of the large sedan was also behind the Australian Chrysler Charger of the '70s.

More than 30 years ago Bob Hubbach lived in Australia for nine months, after being sent here by the Chrysler Group in the United States to help style a locally made competitor to Holden and Ford. The exciting two-door Charger took everyone by surprise and with a high performance engine amongst the options under the bonnet, the car became an overnight sensation stirring the adrenalin of an entire generation.

The associated ‘Hey Charger’ advertising slogan in the seventies for the Chrysler Charger also remains one of the more famous marketing campaigns of all time.

Fast-forward to 2005 and Hubbach’s final styling task for the Chrysler Group was to work with the styling team of the equally dramatic 300C, which has just gone on sale in Australia.

“The brilliance of the Chrysler stylists, including Bob Hubbach, is evident in both the dramatic and handsome lines of the 300C, and the classic design of the Charger,” said Gerry Jenkins, managing director, Chrysler Jeep Australia.

“Both are great looking vehicles that turn heads and possess outstanding presence on the road,” said Jenkins.

Hubbach has since retired from the Chrysler Group.

The VH Valiant and its sibling, the Charger, were amongst the first Chrysler products that Hubbach styled.

Hubbach was also involved in several other inspiring Chrysler Group designs over the years, including the Plymouth Prowler and Dodge Viper GTS.

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