Crewe Gears up for Production
of Bentley's New Flagship Convertible


2005 Bentley Arnage Drophead Coupe Concept Car
2005 Bentley Arnage Drophead Coupe Concept Car

9th September, 2005

Bentley Motors Limited will build the luxurious four-seater convertible Azure at the home facility in Crewe, Cheshire, as the plant continues to adopt a more flexible approach to luxury car manufacture.

The latest new model joins the Bentley line-up next spring and will become the flagship car of the Bentley range.

The realignment of production, brought about by the continued success of the new Continental family of cars, includes further refinement of the assembly process for the established Arnage. A purpose-built facility brings together the latest technology with unprecedented levels of craftsmanship for both the new Bentley Azure and its stablemate, the Arnage.

The Azure body-in-white facility blends traditional hand-built skills with robotic technology, required to ensure consistent build quality. The dedicated assembly area enables around 6,500 intricate spot welds to be carried out by hand, with robotics being used to accurately locate and clinch all the closure panels.

Additionally, the finishing processes have been relocated away from the main assembly halls and into the self-contained Mulliner department, where the dedicated workforce specialise in bespoke vehicle production.

The open-topped Azure was first seen at the Los Angeles Motor Show in January, when a show car named the Arnage Drophead Coupe debuted in the winter sunshine to gauge customer reaction. In April, the company confirmed that it would build the car and at Pebble Beach, California last month, revealed the name 'Azure'.

The production version of the car will be unveiled next week at the International Motor Show in Frankfurt.

The car is yet another in a series of new products from the Crewe design studio, conceived and built at the self-contained Bentley site at Crewe, in Cheshire, where the company has been headquartered for over half a century.

The dedicated Crewe-based Bentley engineering team worked closely with the co-located manufacturing team in planning every aspect of production from body-in-white, paint, hood fit and ultimately, assembly of the car itself. In addition, the body shell, engine and chassis will all originate in Crewe.

The exceptionally high levels of handcraftsmanship - the work of the Bentley woodshop, leather shop and seat trim specialists - accentuate those characteristics that will mark the car out as distinctly a Bentley.

"The plant has a long heritage of producing high quality, luxurious cars and is perfectly placed to produce this new pinnacle model, both in terms of the sophisticated facilities and the experience and skill of this workforce", said Member of the Board for Manufacturing at Bentley, Doug Dickson. "The expertise of the Crewe team here in delivering dream cars is unparalleled."

The exclusivity of the car means that the total anticipated production of a few hundred units is largely already pre-ordered.

Bentley Motors has a presence in around 40 markets across the globe, with a network of 152 dealers spanning five continents. At the crest of a period of intelligent growth, the company stands committed to providing the ultimate expression of customer choice in the Bentley Arnage range through to the definitive British grand tourer in the Bentley Continental GT.

Other recent news articles

Audi opens up its new Cabriolet at Frankfurt
7th September, 2005
Sharing new engines and extensive chassis revisions with the recently upgraded A4 Saloon and Avant, the latest Audi sun trap will be available in 2006 ..... more

Jaguar XK For Sydney Motor Show
6th September, 2005
The most technologically advanced Jaguar ever designed and produced will make its southern hemisphere debut at the Australian International Motor Show in Sydney in October ..... more

Audi Firing On All Cylinders
6th September, 2005
Audi Australia has recorded its eighth consecutive month of record sales in Australia ..... more

2007 Jaguar XK
26th August, 2005
The all-new Jaguar XK is the first of a new generation of cars that reflect the best of everything that Jaguar is associated with ..... and we're the first media outlet in Australia with the story and images ..... more

Audi ups the Ante on Vehicle Security
26th August, 2005
Audi Australia has increased the security of its entire vehicle range this month with the adoption of DataDot microdot identification ..... more

Bentley Azure
22nd August, 2005
It was announced yesterday, in Pebble Beach, that the glamorous four-seater convertible show car unveiled at the Los Angeles Motor Show in January 2005 will carry the evocative Azure name ..... more

Maybach Excelero Show Car Coming To Sydney
19th August, 2005
The one-off multi-million dollar concept from German marque Maybach, the Excelero will make its world motor show debut in Sydney ..... more

Porsche Announces Carrera 4 Prices
14th August, 2005
Porsche Cars Australia Pty Ltd (PCA) has confirmed pricing for the all-wheel drive versions of the 911 that go on sale in November 2005 ..... more

The New Range Rover Sport
9th August, 2005
Range Rover Sport, the all new sports tourer SUV from Land Rover is now available for purchase at Land Rover dealers throughout Australia. This vehicle combines breathtaking dynamic ability with best-in-class comfort and refinement ..... more

Audi Q7 Undergoes Exhaustive Testing
9th August, 2005
“We’re putting the Q7 through just about every horror imaginable to a car driver.” This is the rather vivid description offered by Martin Brand, Head of Durability Testing at AUDI AG ..... more

A World Apart Range Rover Vogue
7th August, 2005
Range Rover Vogue, the most complete luxury SUV in the world, has been released for sale in Australia. It is the most refined, luxurious and powerful Range Rover ever ..... more

Aston Martin V8 Vantage Coming To Australia
5th August, 2005
Aston Martin’s new V8 Vantage, has made an early bid to become the star of this year’s Australian International Motor Show. Show organisers have confirmed that the stunning two-seater coupe will make its Asia-Pacific debut at the Sydney exhibition on 13th October..... more

A Porsche .... but not as you know it!
4th August, 2005
Joining the 5,500 examples of Porsches finest sportscars at Brands Hatch for the UK's annual Porsche Festival (28th-29th August) will be a handful of tractors ..... more

Lamborghini Gallardo SE
1st August, 2005
The limited edition Lamborghini Gallardo SE (Special Edition) has been launched by Automobili Lamborghini SpA ..... more

Peugeot 407 Coupe Breaks Cover
31st July, 2005
Peugeot's new coupe will debut at the Frankfurt Motor Show. The Next Car team is the first Australian media outlet to publish the first official photographs of a production model ..... more

The Return Of Daimler
29th July, 2005
Daimler returns to the U.K.'s new car showrooms this (northern) autumn with an all-new model, the Super Eight, which is powered by a 4.2 litre supercharged V8 engine ..... more

Audi A8L W12 Launched in Australia
28th July, 2005
Audi's ultimate long-wheelbase luxury limousine, the Audi A8L W12, has been launched in Australia ..... more

New Porsche Panamera Is Due In 2009
28th July, 2005
The fourth model series built by the Stuttgart car maker following the 911, the Boxster and the Cayenne will be called the "Panamera", a name derived from the legendary Carrera Panamericana long-distance race ..... more

Audi A8 Forges Ahead with a Fresh New Face
27th July, 2005
Audi will release its new A8 model range to the market in August with the striking trapezoidal 'single frame' grille spearheading the model range's fresh new face in Australia ..... more

New Audi A6 Avant
26th July, 2005
Audi has launched its elegant and versatile new A6 Avant in Australia. With countless innovations, a high standard of comfort and luxurious equipment, the Audi A6 Avant cements the claim that ‘beautiful estate cars are called Avant’ ..... more

All New Volvo C70 - Convertible and Coupé
18th July, 2005
The all new Volvo C70 convertible, that also doubles as a coupé, is set to make its world debut at the Frankfurt Motor Show in September ..... more

Receive a periodical automotive news summary and more by e-mail,
SUBSCRIBE to our free newsletter here.
Simply send a blank e-mail to lodge your subscription.

Click the logo for our home page

E-mail Next Car Pty Ltd

Next Car Pty Ltd   (ABN 47106248033)
Copyright © 2005. All rights reserved.