July Result Signals New Product Push for Mazda
NEWS ON RADIO
Record sales for the Mazda 2 in July
7th August, 2006
Mazda achieved record sales for the "2" in July whilst maintaining its Year-to-Date market share of 6.7 per cent according to the latest VFACTS figures.
Mazda 2 achieved sales of 643 cars, while the Mazda 6 continued to sell well, topping the medium car (under 55k) segment with 1,248 retails.
The upgraded Mazda 3 started to reach customers (2,305 sales) towards the end of the month and helped Mazda Australia achieve a total 5,193 retail sales, its second best July performance.
In a month that signaled a substantial product changeover for the importer, the figures confirm Mazda’s strong position despite experiencing a supply dip caused by these product changes.
July heralded the introduction of the significantly upgraded Tribute, new Mazda 3 MPS and updated Mazda 3.
“We are very excited about these new or updated vehicles,” Mazda Australia’s managing director Doug Dickson said.
“Obviously, the Mazda 3 is our top selling model and these changes further cement its future. Dynamic Stability Control (DSC) is offered across the entire Mazda 3 range and we are very proud to be the first volume selling car company to offer this significant safety benefit in the small car segment.
“We anticipate August to be a very successful month for Mazda Australia with greater supply of Mazda 3, Mazda 3 MPS and Tribute as well as gearing up for the new MX-5 Roadster Coupe.”
To correspond with the recent upgrades, a new marketing campaign has also been launched for the Mazda 3. Known as the Language of Style, this campaign embraces the importers Japanese roots and emphasises the design attributes unique to the Mazda 3.
Advertising and product manager, Amanda Chase said, “Style is one of the major factors that influence our Mazda 3 customers. We wanted to recognise the Mazda 3’s strength in this area and also pay homage to our Japanese heritage.
“This campaign celebrates the Australian way of life integrated with a Japanese style element, to create a truly unique Australian Mazda approach. The campaign also continues to showcase Mazda’s Stylish, Insightful and Spirited DNA.”
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