Open-Air Vehicles on the Rise


Mercedes-Benz SLK
Mercedes-Benz SLK

28th July, 2006

  • 200,000 CLK convertibles sold since market launch
  • SLK best-selling roadster in premium segment, with 440,000 models delivered to customers since 1996

Mercedes-Benz is reinforcing its position as the world's leading supplier of convertibles and roadsters in the premium and luxury segment. Year- to-date in Australia, Mercedes-Benz convertibles, consisting of the CLK-Class Cabriolet and SLK-Class Roadsters, account for over 60 per cent of convertible sales in the sports car greater than $80,000 segment.

Since the market launch of the CLK convertible in 1998, 200,000 models of the four-seater vehicle have been delivered to customers throughout the world. Following its model update in the summer of 2005, the current CLK convertible continues to emulate the success of its preceding variants.

This is particularly the case in Australia with the CLK Cabriolet continuing to dominate its closest four seater rivals. Almost a third of customers have chosen a CLK Cabriolet when purchasing a sports car over $80,000, with 43 per cent of customers this year opting for the V6 CLK 350 Cabriolet, closely followed by the CLK 280.

Ongoing success story: The Mercedes-Benz roadsters

The roadsters from Mercedes-Benz remain the undisputed leaders in the market. The second generation of the SLK-Class has been especially successful. Since its international market debut in March 2004, the compact roadster from Mercedes-Benz has won the hearts of 125,000 customers, making it the number one car in its class worldwide. In Australia, the second generation SLK was launched in September 2004 and since then over 1,600 customers have purchased an SLK, with the most popular choice being the SLK 350. With 440,000 customer deliveries worldwide since 1996, the SLK is the best-selling premium roadster ever. In Germany, the largest sales market, every second roadster in the premium class is a Mercedes. The open-top two-seater has a market share of more than 30 percent in the Western European countries outside Germany.

Since its market launch in 2001, about 120,000 models of the current SL-Class have been sold worldwide, and it continues to hold the rank of best-selling car in the luxury roadster segment. Demand is particularly high for the SL 500, which is chosen by about two-thirds of all SL drivers. The facelifted model unveiled in February 2006 has also been met with a very enthusiastic response. Innovations like the sportier tuning of engines, powertrains and suspensions make the legendary dream car even more attractive. New V6 and V8 engines and an even more powerful V12 engine ensure added dynamic driving enjoyment and all-round driving pleasure in the facelifted Mercedes-Benz SL-Class. In addition, the second-generation Active Body Control (ABC) system and more responsive steering provide an extra dose of sportiness in the SL.

The new 2007 Mercedes-Benz CLK V8
The new 2007 Mercedes-Benz CLK V8

Other Mercedes-Benz news: here.

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The Top Drive of 2005!
OF 2005!

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