Australians bought more Mercedes-Benz cars in the first three months of this year than ever before, the company reported last week.

So far in 2006, the German automotive brand has delivered 25 per cent more cars to Australian customers than last year, with year-to-date sales coming in at 3,542 units.

The new B-Class, which brings Mercedes levels of safety, refinement and design to the growing small car segment, was also a big contributor, adding 90 units in March. Not to be outdone, the Mercedes-Benz A-Class continued its growing appeal in the small car segment increasing sales (+90 units) by 473 per cent over last March.

Mercedes-Benz witnessed a 947 per cent increase in customer demand for its products in the small car segment over last March, thanks to the introduction of the new A-Class and B-Class.

In its first full month of sales, 53 examples of the all-new flagship S-Class were delivered, representing a 152 per cent increase over last March which bodes well for both the current strength of the upper luxury segment and appeal of the new flagship Mercedes.

The managing director of the Mercedes Car Group in Australia, Horst von Sanden, said the combination of a number of factors led to the record sales: “Customers in the market for a luxury car are reacting favourably to the introduction of a number of new Mercedes models. Combining this with a healthy economic environment and positive consumer and business confidence leads to record sales.”

2006 Mercedes-Benz B-Class

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