Kia's New European Car


Kia's 2007 unnamed European car

23rd July, 2006

Kia Motors Corporation issued the first photographs of its all-new European car – code named ‘ED’ – at the British International Motor Show in London. Designed for European consumers, the new model will be Kia’s strongest-ever contender for C-segment honours when it goes on sale across Europe in December 2006 – a hopeful challenger to the established class leaders.

The 4.2-metre long ED has an unusually long wheelbase (2,650 mm) and will offer class-leading interior space, plus highly competitive levels of equipment and state-of-the-art active and passive safety. From launch, a range of four engines will be available, including 1.4, 1.6 and 2.0-litre CVVT petrol engines and an all-new 1.6-litre VGT diesel engine.

"Our new C-segment model is code named ‘ED’ because it is a European Design created with European consumers in mind," explains Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "Our ED production model’s styling highlights that this car is a truly European design, tailored precisely to the C-Segment which is uniquely important in Europe. ED is truly a car designed in Europe, manufactured in Europe, to be marketed exclusively in Europe, to fulfil 100% of European customers’ needs."

With its ‘tough not rough’ appearance as Kia maintains, combining strongly solid forms with sensitively flowing lines, jewel-like detailing and a broad stance, ED points towards the future elements of Kia’s evolving design language – like the cee’d concept car shown by Kia at the Geneva Show earlier this year and at the British Show.

Kia’s latest C-segment model, the ED will be produced at Kia’s first-ever European manufacturing facility at Zilina in Slovakia. It will be marketed exclusively in Europe and the five-door launch models will be joined by a range of station wagons and three-door hatchback models from September and December 2007, respectively.

The all-new Kia five-door family hatchback will make its world premiere at the Mondial de L’Automobile in Paris, France, on 28th September 2006, when its name will be revealed.

Kia's 2007 unnamed European car

Other Kia news: here.

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