Mercedes-Benz At Techno Classica 2006
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Benz Patent Motor Car – The world’s first automobile
with Next Car,
5th April, 2006
About a month before its official inauguration, the new Mercedes-Benz Museum will be the central theme at the Techno Classica in Essen. Under the motto “Welcome to the Inventor of the Automobile”, Mercedes-Benz will document the significance of the new museum for the brand’s cultivation of tradition on a 1,000-square-metre stand on the trade fair grounds in Essen from 6th-9th April, 2006. Together with the partners of the Mercedes-Benz Classic Centre and the brand clubs, a display area as large as almost 2,300 square metres will be occupied.
The key exhibit on the trade fair stand will be the original Patent Motor Car from 1886, which Karl Benz personally donated to the German Museum in Munich in 1906. It will be the first time that the German Museum makes the car available on loan – precisely 100 years after its donation and 120 years after the invention of the automobile by Karl Benz and Gottlieb Daimler. Daimler’s experimental engine from 1883 will also be on display – another milestone in automotive history since this was the first engine with a comparatively high engine speed, to generate the required output for driving an automobile.
Another two exhibits in Essen will represent the present and the future of automotive engineering. The concept car - the Mercedes-Benz Bionic Car (more) – was presented in 2005. It features outstanding aerodynamic efficiency with its characteristic bodywork shape modelled on the tropical boxfish. In combination with BLUETEC, the world’s cleanest diesel technology, excellent fuel economy can be achieved. With the Bionic Car, the inventor of the automobile casts a glance into the future. And with the Mercedes-Benz R-Class (more), the future appears to have arrived in the present time already – a novel, unique car concept which underlines the brand’s pioneering role. The R-Class offers space for up to six people in a luxurious ambience.
The new Mercedes-Benz Museum will be inaugurated on 19th May, 2006. From 20th May, visitors will be able to go on a journey through time in the new museum – through 120 years of automotive history: 163 vehicles will be displayed on nine levels with a total area of 16,500 square metres. For the first time, over 100 years of corporate commercial vehicle history will also be on show.
The trade fair stand at the Techno Classica will be designed in the style of the new Mercedes-Benz Museum. The latter stands for the cultivation of the brand’s tradition, but it is also much more than just a new home for 120 years of automotive history: The Mercedes-Benz Museum is committed to the customers, the company’s staff and the public. It is this history that moves what is displayed in the museum – in the literal as well as figurative sense.
The new Mercedes-Benz Museum has been developed in much the same way as a new automobile. A virtual model generated with computer assistance in the early stages, it is now ready for its first test run after less than three years of construction work. In the development of the concept, all involved had to break new ground, and the concept’s unique character suggests just one comparison: The new Mercedes-Benz Museum will be the S-Class among the world’s museums and will represent the brand and its values. It will communicate these values to people from all over the world. And it will set new standards in every respect – just like the S-Class from Mercedes-Benz.
Located right next to the traditional DaimlerChrysler plant in Stuttgart-Untertürkheim, the new Mercedes-Benz Museum reaches out to all employees who worked, are – and will be – working for the company, giving them the promise of continuity. The new Mercedes-Benz Museum is designed as a landmark that symbolises the responsibility 120 years of automotive tradition holds for the future. Based based on the continuous innovative drive of the Mercedes-Benz brand, innovations being milestones on the way into the future. Examples of this will be provided by the exhibits at the Techno Classica.
The architecture of the new Mercedes-Benz Museum is equally committed to the originality concept of the Mercedes-Benz brand, namely to develop completely new things for people’s mobility time and a gain – from the invention of the automobile through to the ground-breaking vision of accident-free driving. The double helix inside the building reflects the genetic make-up of the Mercedes-Benz brand and its tradition.
The first museum of Daimler-Benz AG was opened in 1936 and comprehensively redesigned in 1961. It was generously extended in 1986, in time for the 100th anniversary of the automobile. And it has always been a mirror of the brand, allowing customers, employees and the public at large to gain an in-depth insight into the workings of the brand. The new museum will remain a role model and a standard for the cultivation of automotive tradition – see for yourself from 20th May, 2006.
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